Roy Edmonson, Marketing Director of Levi-Strauss gave a paper entitled “Using Media to Mass Market a Cult”. He began by asking us to ponder whether the contrasting yet popular programmes such as Ab Fab and Coronation Street are of mass appeal or cult status … Cults are generally seen as having a more select appeal,… Continue reading Advertisers – Making The Most Of It. (Part Two)
IPC has appointed Caroline Ward as publisher for the three TV weeklies, TV Times, TV & Satellite Week and What’s on TV. She will join IPC on November 21, moving from Emap Elan.Myatt McFarlane’s motorcyclist magazine, Street Fighters, has increased its frequency from bi-monthly to monthly.Revamp For Mountain BikerMountain Biker International is to undergo a… Continue reading IPC Appoints TV Weeklies Publisher
A review of the main industry contracts normally finds MRG delegates in combative mood – but not so this year. The contracts for TV, radio and press are all likely to be renewed to accomodate ongoing additional projects or just changing circumstances. Sly Grice (IPC Magazines, Group Sales Director) made a call for stability, which… Continue reading Who’s In Charge Of Industry Research? (Part Two)
The 1995 Media Research Group Conference, held in Barcelona, was kicked off by Ray Snoddy of the Financial Times, who started the conference off with the forthright opinion that he does not believe the superhighway will be sorted by the year 2000; “Visions should be left to Archbishops”.The recent record of government intervention in the… Continue reading Session 1 – Media-Just Pawns Of The Government And City?
The Independent Television Commission has awarded the local delivery franchise for Carlisle to the sole bidder Cumbria Cable & Telecoms Ltd. The cash bid for the Carlisle franchise was £1, supplementing the percentages of qualifying revenue set by the ITC. The Cumbria Cable & Telecom proposes to offer services to at least 35,000 homes by… Continue reading Cable Franchise Awards
Who Should Call The Tune? Are We Paying a Fair Price For Harmony? Session One – Media-Just Pawns of the Government and City? Part One Part Two Session Two – Advertisers – Making The Most Of It Part One Part Two Session Three – Who’s In Charge of Industry Research? Part One Part Two Session… Continue reading MRG Conference 1995 – Barcelona
Conde Nast is to launch another magazine on the Internet next spring to run alongside GQ, which has been on-line since September. The second magazine, which will be aimed at women, is unlikely to be a replica of an existing Conde Nast title but instead will be an amalgam of all the women’s titles.As with… Continue reading Conde Nast Plans Second Internet Magazine
The first afternoon of day one was given over to the advertisers – and how (or if) they use research to market their brands.Delegates were treated to three very different case studies – McDonalds’ all- embracing marketing plans; Tango’s interactive and wacky promotions; and Buena Vista’s heavyweight hype of Disney’s latest blockbusters.Whilst McDonalds, more than… Continue reading Advertisers – Making The Most Of It
Emap has today announced a 53% increase in pre-tax profits to £33.9m for the 6-months to the September 1995. Operating profit for the Consumer Magazines UK division increased by 27% to £17.7m. Turnover in this division increased by 6% and circulation and advertising revenues increased by 4% and 10% respectively.Profit for the Radio division was… Continue reading Emap Results
Friday morning’s session began with a lively debate; “This house believes that the industry should provide no more research than allows the seller to sell and the buyer to buy.” A show of hands before the debate showed very few were in favour of the motion.Mark Cramer, MD of Motive spoke for the motion. Research… Continue reading Day Two: Session 3. Who’s In Charge Of Industry Research?
