According to the latest JNLR/MRBI Listenership Survey, half of the country’s listeners tuned in “yesterday” to one of the independent local radio stations. The survey covers the period from 1 January 1994 to 31 December 1994.Michael O’Keeffe, Chief Executive of the IRTC said that the latest figures reveal a remarkably stable situation in the Irish… Continue reading Irish Independent Local Radio Maintains Position
Campaign has published the top agencies of 1994, ranked by Register-MEAL billings. Saatchi & Saatchi came out top, as they did in 1993. Abbott Mead are in second position, an improvement from last year’s 4th place. McCann-Erickson (London) and Grey London have both made it into the top 10 this year.TOP 10 CAMPAIGN AGENCIES RANKED… Continue reading Campaign Top Agencies
The Telegraph has this morning released its results for the year ending December 31st, showing the expensive effects of the price war; profits were down from £60.2m last year to £45m this year, despite the increase in circulation.The chairman said that while the decision to cut the cover price of the Daily Telegraph together with… Continue reading Telegraph Profits Down
The IPA has launched a clearing scheme for graduates who make it to recruiting agency short lists but fail to secure a place. The scheme will provide a source of high calibre graduates to agencies who need to recruit additional trainees outside their standard intake times.Miranda Kennett, Director of Training and Development at the IPA… Continue reading IPA Graduate Scheme
MTV Europe has made senior promotions within its Ad Sales Department. Boris Kaz has been named Senior Vice President, Ad Sales, with overall responsibility for all of MTV and VH-1 ad sales. Louise Angus has been appointed Vice President of Ad Sales and Marc Conneely is Vice President of Syndication, Licensing and Ad Sales.
Emap are about to launch a new computing magazine, Internet, on the 24th of February. It will be a monthly, priced at £2.50 with an initial print run of 50,000.It is described as a practical guide and is aimed at anyone who is interested in the Internet.Ad Manager: Matt Townend Tel: 0171 388 243Email no… Continue reading New Emap Launch
The combined ITV/C4 revenue for January has come in at £152.8m, up 10.5% on the previous year. The ITV/C4 split stands at £122.04m and £30.83m – up 9.3% and 15.6% respectively. The advertising ratio remains as it was throughout most of 1994 at 80:20 (ITV:C4)With regard to contractor shares, by far the best performance came… Continue reading TV Round Up – January
The 13th February sees the launch of PC Attack, a monthly PC magazine which focuses on games. It is aimed at 9-15 yr old boys whose families own a PC. PC Attack has an initial print run of 77,000.Ad Manager: Jackie Garford, 01225 442244.
NBC Super Channel has announced the appointment of Rick Plata, the former Media Director of Burkitt, Weinreich Bryant as Head of Strategic Planning.
Chris Evans is to take over from Steve Wright as presenter of Radio 1’s Breakfast Show it was announced yesterday, following Wright’s resignation last month. Chris Evans, who it is hoped will improve Radio 1’s declining ratings, is to become Radio 1’s highest paid DJ, on an estimated £350,000 salary. Evans will start on April… Continue reading Chris Evans To Join Radio 1
