Campaign has published the top agencies of 1994, ranked by Register-MEAL billings. Saatchi & Saatchi came out top, as they did in 1993. Abbott Mead are in second position, an improvement from last year’s 4th place. McCann-Erickson (London) and Grey London have both made it into the top 10 this year.TOP 10 CAMPAIGN AGENCIES RANKED… Continue reading Campaign Top Agencies
Yesterday NatWest Markets released the Prospectus for the flotation of Colleagues. Colleagues is one of the UK’s leading providers of consumer direct marketing services.Over 7 million ordinary shares are to be placed, at 115p per share; this capitalises Colleagues at £26m. The placing will raise £8.2m, of which £1.3m is receivable by the Company. Following… Continue reading Colleagues Flotation
The last session of the MRG Conference this November in Barcelona will be devoted to papers which concentrate on innovation, new techniques and original thinking in media research.The MRG Committee is calling for papers for this final session. Anyone who would like to present a conference paper should send a synopsis to Rosemary Taylor, Chair,… Continue reading Call For MRG Conference Papers
According to the latest JNLR/MRBI Listenership Survey, half of the country’s listeners tuned in “yesterday” to one of the independent local radio stations. The survey covers the period from 1 January 1994 to 31 December 1994.Michael O’Keeffe, Chief Executive of the IRTC said that the latest figures reveal a remarkably stable situation in the Irish… Continue reading Irish Independent Local Radio Maintains Position
The Telegraph has this morning released its results for the year ending December 31st, showing the expensive effects of the price war; profits were down from £60.2m last year to £45m this year, despite the increase in circulation.The chairman said that while the decision to cut the cover price of the Daily Telegraph together with… Continue reading Telegraph Profits Down
The IPA has launched a clearing scheme for graduates who make it to recruiting agency short lists but fail to secure a place. The scheme will provide a source of high calibre graduates to agencies who need to recruit additional trainees outside their standard intake times.Miranda Kennett, Director of Training and Development at the IPA… Continue reading IPA Graduate Scheme
MTV Europe has made senior promotions within its Ad Sales Department. Boris Kaz has been named Senior Vice President, Ad Sales, with overall responsibility for all of MTV and VH-1 ad sales. Louise Angus has been appointed Vice President of Ad Sales and Marc Conneely is Vice President of Syndication, Licensing and Ad Sales.
Emap are about to launch a new computing magazine, Internet, on the 24th of February. It will be a monthly, priced at £2.50 with an initial print run of 50,000.It is described as a practical guide and is aimed at anyone who is interested in the Internet.Ad Manager: Matt Townend Tel: 0171 388 243Email no… Continue reading New Emap Launch
The combined ITV/C4 revenue for January has come in at £152.8m, up 10.5% on the previous year. The ITV/C4 split stands at £122.04m and £30.83m – up 9.3% and 15.6% respectively. The advertising ratio remains as it was throughout most of 1994 at 80:20 (ITV:C4)With regard to contractor shares, by far the best performance came… Continue reading TV Round Up – January
The 13th February sees the launch of PC Attack, a monthly PC magazine which focuses on games. It is aimed at 9-15 yr old boys whose families own a PC. PC Attack has an initial print run of 77,000.Ad Manager: Jackie Garford, 01225 442244.
