Auto Express, the weekly title, is to launch a 12-week national promotion to run simultaneously with its renewed sponsorship of ITV’s “The Motor Show”. The sponsorship package, negotiated by Booth Lockett Makin, will run in the Granada, Border, LWT and Yorkshire and Tyne Tees areas. The new series starts on 4 March.The simultaneous promotion, “Dream… Continue reading Auto Express In Sponsorship Deal
The number of broadband cable subscribers rose in the last quarter of 1994 by 130,000, according to the ITC’s cable statistics for 1 January. Speaking today at the FT Cable, Satellite and New Media Conference, Jon Davey, the ITC’s Director of Cable and Satellite said that this represents the most substantial growth in the cable… Continue reading Cable – Largest Ever Rise In Subscribers
The July-December ABC for Reader’s Digest is 1,673,306; this represents an increase of 0.8% on the same period for last year. Nick Handley, Ad Sales Director of Reader’s Digest claimed, “With new advertisers and new advertising opportunities in the magazine, we remain one of Britain’s major advertising vehicles. This year advertising revenue will be well… Continue reading Reader’s Digest Maintains Circulation
Tonight, the free daily London paper which launched in July, is to become weekly from this Friday. The paper will increase pagination to give a total of around 40-50 pages each week; the daily Tonight had 16 pages. The new weekly paper will include a pull-out supplement to the weekend entertainments.Derek Clee, the publisher of… Continue reading Tonight Goes Weekly
The Family Channel is to launch a new teletext service for viewers from 6th March. Family Text will provide listings, news and details of future programmes and films.
MTV is to upgrade its transmission signal from July 1 1995. MTV Europe will digitally compress its signal on the new Eutelsat satellite and encrypt at the same time on the Astra satellite.Peter Einstein, Business Director of MTV said, “This upgrade vaults MTV up to the next level of broadcasting. We are very excited because… Continue reading MTV Upgrades Signal Transmission
The new Top of the Pops magazine is now on the newstands. In the first issue, Brett Anderson from Suede and Tony Mortimer from East 17 as well as a free tape adorn the cover of this glossy monthly magazine priced at £1.25.The TOTPs TV programme has recently undergone dramatic changes and this is reflected… Continue reading Top Of The Pops Magazine Is Launched
A spokeswoman for MTV has this morning confirmed that MTV is in negotiations with the Body Shop and British Telecom over a contract which would enable Anita Roddick, founder of the Body Shop, to launch a pan-European radio station.The satellite deal would enable the station, Drum Radio, to broadcast from Europe and therefore sidestep any… Continue reading European Body Shop Radio
Campaign has published the top agencies of 1994, ranked by Register-MEAL billings. Saatchi & Saatchi came out top, as they did in 1993. Abbott Mead are in second position, an improvement from last year’s 4th place. McCann-Erickson (London) and Grey London have both made it into the top 10 this year.TOP 10 CAMPAIGN AGENCIES RANKED… Continue reading Campaign Top Agencies
Yesterday NatWest Markets released the Prospectus for the flotation of Colleagues. Colleagues is one of the UK’s leading providers of consumer direct marketing services.Over 7 million ordinary shares are to be placed, at 115p per share; this capitalises Colleagues at £26m. The placing will raise £8.2m, of which £1.3m is receivable by the Company. Following… Continue reading Colleagues Flotation
