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Daily Newspaper Market.The majority of the nation’s daily newspapers turned in a poor performance in the six months Dec’04-May ’05, with just four titles managing to increase readership. As a whole, the daily newspaper market lost 7.65% readers year on year.Quality Daily Titles.The Guardian continued to perform well, increasing its readership by a massive 18.4%… Continue reading NRS National Newspaper Round-Up: April 2005

Nick Brien has been confirmed as media agency Universal McCann’s new chief executive and president, following the post being filled on an interim basis, by Murray Dudgeon.The appointment of Brien takes place after Robin Kent left the position of chief executive and president in mid March. Kent departed after a series of setbacks at Universal… Continue reading Brien Confirmed As Universal McCann’s President

The use of Vividas full screen streaming technology in the Carlton Draught 60 second Big Ad commercial has resulted in it becoming a talking point across the globe, hitting the million viewing milestone in less than two weeks and being seen in over 132 countries.Matt Keen, general manager Regular Beer for Fosters said: “It’s an… Continue reading Vividas Beer Ad Attracts Over One Million Viewers In Two Weeks

Hachette Filipacchi has appointed Nicole Mathers as advertising director of its new woman’s glossy magazine, Psychologies due to launch in September.Mathers joins Hachette from APC Publishing in Sydney were she worked as associate national advertising director for Madison magazine, a joint venture with Hearst International.The move will see her working on the UK version of… Continue reading Nicole Mathers New Advertising Director Of Psychologies

Guardian Media Group (GMG) has seen it’s profits impacted on by projects amounting to more than £100 with pretax profits for the Group almost halving, dropping to £22.9 million from £43.8 million this time last year.Group turnover for GMG, however, increased by 18% to £751.9 million for the period and total operating profit was shown… Continue reading GMG’s Profits Fall In Lead Up To Guardian Downsizing

Media regulator, Ofcom, has announced the advertisement of a new 12 year local FM commercial radio licence covering the town of Shrewsbury and the surrounding area.According to Ofcom, the licence could achieve coverage of an area with an adult population of between 100,000 and 120,000, with the exact coverage determined by the location of the… Continue reading Ofcom Advertises Shrewsbury Community Radio Licence

TV Sales house, MEMS, has announced plans to carry out one of the largest ever surveys into media consumption by ethnic minorities, aiming to gain a greater insight and education into what brands appeal to them and how advertisers should communicate with them.The survey will build a detailed picture of multi-cultural demographics, income, lifestyle, expenditure,… Continue reading MEMS To Launch Ethnic Media Consumption Survey

ITV has announced that as part of the celebrations for its 50th anniversary, the broadcaster will be collaborating with the IPA to commemorate the success of its advertising customers by presenting 50 years of Fame.The celebration will highlight 50 of the most famous brands of the last half century, with 300 leading figures from the… Continue reading ITV Celebrates 50 Years Of Advertising

The London Evening Standard is reported to be dropping its Thursday entertainment supplement, Metro Life , stopping publication at the end of August.Metro Life was launched in September 2002, after re-launching its Hot Tickets supplement and adding an extra 34 pages of editorial. Associated Newspapers hoped the new Hot Stuff section would capitalise on the… Continue reading Evening Standard To Close Metro Life

Thomson Intermedia has acquired market leading audit and performance monitor, Billetts, for £13.1 million, accelerating Thomson’s strategy to become the leading provider of advertising and media intelligence in the UK.The move will enable Thomson to merge its data and technology with Billetts’ consultancy skills, moving the combined firm into a powerful position against rivals both… Continue reading Thomson Intermedia Scoops Billetts For £13.1 Million