More Uncategorised articles

UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA).The AA shows, in its Quarterly Survey of Advertising Expenditure, total adspend in the UK to… Continue reading UK Adspend Up 5.3% In Q1 2005

Online newspapers are increasing in popularity, with more than a fifth of internet users who read newspapers now relying primarily on web editions, according to research from Nielsen//NetRatings.The findings showed that a significant 21% of web users who read newspapers have transferred their readership to online counterparts, while 72% of online users who consume newspapers… Continue reading Online Newspaper Sites Increasing In Popularity

BSkyB has announced plans to allow movie and sports content via the internet, moving the company into direct competition with London-based HomeChoice and the fledgling on-demand services of the nation’s cable companies.A spokesman for the satellite superpower confirmed newspaper reports of the new service, which will mark the company’s first steps towards offering truly on-demand… Continue reading Sky To Provide Content Via Internet Downloads

WAP usage continues to go from strength to strength, with a total of 1.76 billion page impressions viewed in the UK during April, according to the latest figures from the Mobile Data Association (MDA).The new figure represents a 24% increase in WAP pages viewed compared with the same period in 2004, and an average daily… Continue reading UK WAP Usage Continues To Grow

Channel 4 has extended its deal with Endemol UK to retain the UK rights to Big Brother for another two years, signalling the broadcaster’s confidence in the programme after a heated ratings battle with ITV’s Celebrity Love Island.The new deal will see Channel 4 airing Big Brother and its spin-off programmes to the end of… Continue reading Channel 4 Extends Rights To Big Brother

The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM).The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less likely… Continue reading Gloomy Outlook For Marketers

Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million.The sale was approved at an extraordinary general meeting held by Highbury House.The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and Highbury’s puzzle offerings.… Continue reading Highbury Shareholders Approve Magazine Sale

Simon Hills, IPC Media’s corporate advertisement director, has stepped down after 17 years with the publishing firm in order to concentrate on “new adventures and challenges in a different environment.”Amongst other achievements with IPC, Hills was responsible at one time or another for the running of IPC SouthBank, the company’s weekly magazines division and its… Continue reading Hills Steps Down As IPC Ad Director

Last night saw ZenithOptimedia romp to victory in the MediaTel Group Sports Quiz, claiming the trophy after a close fought battle with rival News International.The quiz, which raised over £600 for charities, including the Meningitis Trust and Cancer Research UK, was well attended, with teams from News International, the Evening Standard, IDS, Brand Connection and… Continue reading ZenithOptimedia Lifts Trophy At MediaTel Sports Quiz

Carat International has successfully poached Anthony Jones, ZenithOptimedia’s worldwide research director to head up its Insight division, playing a key role with some of the company’s high-profile global clients, including Vodafone, Renault, Philips, and Pernod Ricard.The move will see Jones end a seven and a half year career with ZenithOptimedia, where he has held development… Continue reading Carat Signs ZenithOptimedia Man For Research Role