Student TV Network, SUBtv has agreed a deal with the Fairtrade Foundation to make an exclusive live music promotion for students.The 12 to 18 month contract will see live sets and events planed, aiming to publicise Fairtrade, while introducing new musical acts to the student audience.Commenting on the initiative, Paul Miles, managing director of SUBtv… Continue reading SUBtv Signs Fairtrade Foundation For Live Music Promo
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Channel 4 is to give a £2 million cash injection to its broadband operations, spawning a huge increase in online activities, and taking all of its internet content operations in house, according to reports this morning.The investment will see Channel 4 create a range of content specifically for internet audiences, including behind the scenes programmes… Continue reading Channel 4 Ploughs £2 Million Into Broadband Content
With mobile phone networks teetering on the verge of collapse, and the absence of an official information line for several hours, yesterday’s terror attacks saw concerned internet users flock to news websites in search of the latest information.Statistics from internet measurement firm, Hitwise, reveal a 46% increase in visits to online news services, with the… Continue reading Terror Attacks Spark Visitor Surge To News Sites
Speaking at the Edinburgh Radio Festival, Sally de la Bedoyere, managing director of RAJAR identified the technical realties of the transition to electronic audience measurement.She explained to delegates that, due to the “explosion of choice” and “break-out of listening,” the new RAJAR measurement contract would have to deal with a multitude of new forms of… Continue reading RAJAR To Award Audiometer Contract By Year End
Speaking at the Edinburgh Radio Festival, Dee Ford, managing director of media giant, Emap Performance, emphasised the importance of building relationships with radio listeners.Unveiling research conducted by Emap, the radio boss explained that audiences wanted personalities and locality from their radio stations, both of which involves more in-depth identification with audiences and a “constant building… Continue reading Emap Takes A Closer Look At Audience Relationships
The Children’s Food Bill campaign has published a major new report detailing the repeated failure of voluntary controls to curb junk food advertising to children. coinciding with the Department of Health’s “Food and Drink Advertising Promotion Forum”, meeting for the first time this morning.The report, Children’s Food Bill – Why we need a new law,… Continue reading Government Fails To Curb Junk Food Advertising to Kids
Media regulator, Ofcom, has advertised a new local FM commercial radio licence to cover the towns of Warwick, Leamington Spa, Kenilworth and the immediately surrounding areas.Ofcom estimates that the new licence could reach coverage of an area with a 15+ population of around 100,000, although the exact coverage will be determined by the location of… Continue reading Ofcom Advertises New Warwick FM Licence
The UK’s film fans were out in force in May, with the latest figures from the Cinema Advertising Association revealing a 0.3% increase in visits year on year, due mainly to the huge success of Star Wars: Revenge of the Sith.The sci-fi epic was by far the highest grossing film of the month, taking £26.8… Continue reading Star Wars Boosts Cinema Audiences In May
Ulster TV (UTV) has announced the appointment of Scott Taunton as chief executive officer of The Wireless Group (TWG), taking up his new post with immediate effect following UTV’s acquisition of the company last month.UTV acquired TWG in a deal worth around £98 million. Taunton’s appointment sees him replace former chief executive, Kelvin MacKenzie who… Continue reading UTV Appoints Taunton As New Wireless Chief
The recent decline of young audiences is causing concern for the radio industry, with the important 16-24 year old age group dropping by 5% across all radio over the last two years.Speaking at the Edinburgh Radio Festival Gail Gallie, head of youth marketing at the BBC and John Robson, partner at research company Sparkler, unveiled… Continue reading BBC Urges Focus On Young Radio Audiences