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TV marketing body, Thinkbox, has revealed details of its “Creativity Within the Spot” showcase due to be demonstrated at The Thinkbox Experience, an exhibition-style event illustrating how new technologies, imaginative planning and creative excellence can forge new types of advertising formats and ideas.The show will feature personal contributions from key industry figures, attempting to address… Continue reading Thinkbox Lines Up Top Names For Ad Experience

BSkyB took its first tentative steps towards unveiling its high definition (HD) TV service yesterday, as its consumer website briefly went live, offering a sneak peak of what lies in store for customers when roll out begins next year.The site, which will soon launch in full at www.sky.com/hd, gave information on the new service, which… Continue reading Sky Gives Sneak Peak Of HDTV Launch

Channel 4 will tonight place three new housemates in to the Big Brother house in an attempt to boost the show’s performance and provide more gripping TV following three consecutive female evictions.The identities of the show’s new contestants will be revealed live at 10pm, following the eviction of either Tory speech writer Derek, or Italian,… Continue reading Channel 4 Plans New Housemates To Boost Big Brother

IPC’s music weekly, NME, will this year double its coverage of the world-famous Glastonbury festival, printing two special editions of the magazine to cover the event, in an effort to cash in on the concert, and the festival season as a whole.The first issue provides readers with a mammoth 16-page Glasto-Goer’s Guide to the Universe,… Continue reading NME Cashes In On Festivals With Double Glastonbury Coverage

ITV has announced plans to invest at least £15 million into new male-focused channel, ITV4, aiming to fill the channel with American imports to compete against rivals Channel 4, Five and Sky One.Although there is no set date, it is thought that the broadcaster will launch the new free-to-air channel across Sky, Freeview and cable… Continue reading ITV Invests £15 Million In Male-Orientated ITV4

New technology has been demonstrated by Internet Protocol (IP) TV and telecoms specialists Alcatel, Broadcom and France Telecom which will enable High Definition (HD) TV broadcasts to be streamed over existing broadband networks, boosting capacity through new compression techniques.The new technology made its debut at the French Open Tennis Tournament at the Roland Garros Stadium… Continue reading New Technology Promises Higher Quality IPTV

Virgin Radio has hailed the launch of its mobile internet radio service as a success, after nearly 500,000 listening hours were clocked up within the first two days of operation.The service, which allows listeners to tune into Virgin’s flagship station, as well as digital spin-off stations Virgin Radio Classic Rock and Virgin Radio Groove, works… Continue reading Virgin Hails Success Of Mobile Internet Radio

BSkyB is attempting to boost subscriber growth with a simplified pricing structure and more customisable channel packages, as well as the addition of broadband and mobile services.The company hopes to drive profitable subscriber growth towards its target of 10 million customers in 2010 and beyond, with the new pricing coming into effect on 1 September… Continue reading Sky Rejigs Pricing To Offer More Customer Choice

The Children’s Food Bill was re-introduced to Parliament yesterday afternoon by Mary Creagh MP, reigniting the debate over food advertising to children, and the possibility of an outright ban on the promotion of so-called ‘junk food’ to young TV viewers.A new report, The Children’s Food Bill – Why we need law, not more voluntary approaches,… Continue reading Food Fight Continues Over Children’s Advertising

Alain de Pouzilhac has stepped down from the position of chairman and chief executive officer of Paris based advertising group, Havas, after losing control of the agency to French industrialist Vincent Bolloré.Havas’s board of directors has agreed to a transitional period in which Richard Colker will assume the position of chairman and chief executive. A… Continue reading De Pouzilhac Steps Down As Havas Chairman