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Reports this morning suggest that Sky Sports’ deputy managing director, Trevor East, could be preparing to jump ship, heading to rival broadcaster Setanta to head their rights acquisition operations.According to a report in this morning’s Financial Times, the sports boss, whose contract with Sky expires shortly, is undecided over whether to accept Setanta’s job offer… Continue reading Setanta In Tapping Up Deal For Sky Sports Boss

The number of freeview households has passed the five million mark, fuelled by a strong uptake during the first quarter of 2005, with 466,430 more homes adopting the digital television technology, according to the latest figures from media watchdog, Ofcom.Ofcom estimates that, by the end of March, digital television penetration had reached 61.9% of UK… Continue reading Freeview Households Pass Five Million

Arena Leisure, operator of horse racing channel At The Races, has announced a better than expected performance by the beleaguered broadcaster following its relaunch last year.The channel, run jointly with BSkyB, was relaunched after its predecessor, Attheraces, collapsed (see At The Races Sets Date For Channel Relaunch). The channel’s demise led to High Court proceedings… Continue reading At The Races Bounces Back To Exceed Expectations

Indie rock station Xfm has been awarded the coveted Manchester FM radio licence, marking the station’s first permanent regional FM expansion outside of the capital.Industry regulator, Ofcom, confirmed the win for the GCap Media-station, following a closely fought battle with applications from several of the nation’s largest radio operators.Xfm carried out a trial broadcast within… Continue reading Xfm Scoops Close Fought Manchester FM Licence

Advertisers and marketers are lacking confidence in measuring their web marketing, according to a new study by WebTrends with only 5% of those surveyed claiming they were “very confident” in the measured effects of their web marketing.WebTrends’ study, shows that a massive 39% have “no idea” what method their website is currently using to identify… Continue reading Advertisers Lack Confidence In Web Measurement

The Committee of Advertising Practice (CAP), responsible for the UK advertising codes, has published new rules and guidance for alcohol advertising, seeking to address public concerns over the promotion of under-age and irresponsible drinking.The guidelines follow a public consultation and are published by the Broadcast Committee of Advertising Practice (BCAP). The new television advertising rules… Continue reading New Ad Guidelines To Clamp Down On Teen Drinking

Speech radio listeners recall more advertising, according to new research published by Chrysalis Radio and NOP, with the medium more involving and attention grabbing than music radio.The study found speech stations to be more attention grabbing than their musical counterparts, with listeners 19% more likely to pay attention to advertising placed within speech output.The research… Continue reading Speech Radio Listeners More Receptive To Advertising

The traumatic and protracted switchover process for the current BARB contract was hardly mentioned at the launch of BARB’s consultation project, Future Into View, on Tuesday this week. It would have been impolite to do so – after all, the BARB executive had just presented a very professional and thoughtful analysis of where we are,… Continue reading Bottom Line To Remain The Bottom line In Next BARB Contract

Telewest has secured agreements with several broadcasters ahead of the launch of its TV-on-demand service, paving the way for a fully-fledged IPTV roll-out by the end of next month.The cable provider has signed BBC Worldwide, Discovery Networks Europe and the National Geographic Channel Europe to supply programming for its imminent on-demand service, rolling out across… Continue reading Telewest Signs Content Providers To On Demand Service

The Media Planning Group (MPG) has appointed former Aegis CEO, Mark Craze, to work alongside current CEO, Marc Mendoza, in the first move of a “heavyweight investment programme,” designed to propel the company and spur its growth in the UK.Craze, who was CEO of Aegis Media UK until April 2004, will take up his new… Continue reading MPG Signs Craze As Investment Programme Takes Off