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Specialist magazine publisher, Future, has appointed customer communication company, Broadsystem, to help strengthen itself through increased advertising and subscription revenue.The deal will see Broadsystem build a bespoke, specialist database to Future’s requirements, then managing data feeds with experienced personal to help Future understand the data process.Future will have full access to data analytics and marketing… Continue reading Future Focuses On Data To Boost Revenues

Virgin Radio is to boost the appeal of its classic rock station with the addition of live programming, a move designed to increase audiences and create a more tangible station identity.The content change will see Gordon Loncaster join Richard Skinner in becoming the first voices to be heard on the digital station when live programming… Continue reading Virgin To Boost Rock Station With Live Output

Lastminute.com has announced plans to enter into the realms of magazine publishing, appointing content, branding and publishing specialist, Zone, to launch its first customer magazine.Editorially, the lastminute.com magazine will reflect the interests, viewpoints and lifestyle choices of adventure savvy readers who share a proactive attitude to achieving “smart value” in their leisure pursuits.The new magazine… Continue reading Lastminute Signs Zone For Magazine Launch

ITV has retained mobile phone giant, Nokia, as the exclusive sponsor of X Factor‘s high-profile second series, due to air in the autumn, providing the firm with coverage across what promises to be one of ITV’s top performing shows of the year.Nokia’s sponsorship of the talent contest last year saw the company secure the full… Continue reading ITV Retains Nokia For X Factor Sponsorship

News International (NI) has announced a review of its media buying arrangements, inviting Carat, the incumbent agency who have worked on the NI account for almost a decade, to pitch for the business alongside other candidates.Commenting on the changes, Richard Webb, News Group Newspapers (NGN) general manager, said: “Carat have served us well during the… Continue reading News International Puts Buying Account Up For Grabs

Content solutions agency, Freedom Media, has launched a dedicated TV production company to capitalise on the growing advertiser-funded TV industry.The New Company, Freedom TV, will create output for its content solutions, with its first major project being for Sony PlayStation, representing a major repositioning of the brand through branded content, as a mass-market entertainment platform.The… Continue reading Freedom Launches Production Firm For Ad Funded TV

IPC ignite! has signed a six-figure deal to see weekly men’s magazine, Nuts, sponsor the Reality TV channel.The deal will see the weekly title sponsor key Reality TV programming through the week, along with its peak Saturday evening schedule. Reality TV focuses mainly on real people caught in dramatic real-life situations, with Nuts branding due… Continue reading Nuts Bags Sponsorship Deal With Reality TV

Regional newspaper group, Johnston Press, has this morning warned of deterioration in the advertising market, due mainly, it claims, to uncertainties surrounding the recent general election and a downturn in recruitment advertising.The company states that “more difficult” trading, paired with a downturn in Government recruitment in the run up to the general election had resulted… Continue reading Johnston Press Warns Of Advertising Slowdown

The BBC’s commercial arm, BBC Worldwide, has announced record profits of £55 million for 2004/05, notching up a year on year increase of 50% due to exceptional performances by its TV sales business, increases in magazine circulation and record DVD sales.The Corporation’s TV sales business saw record profits of £31.7 million as BBC Worldwide sold… Continue reading BBC Worldwide Sees Surge In Profits

Advertising monitor, Thomson Intermedia, has secured deals with the Northcliffe Newspaper Group and Johnston Press to add more than 350 regional titles to its database of advertisement placements, providing increased accountability and analysis.Thomson’s system enables planners and buyers to check whether advertisements have run, recover lost advertising spend and analyse marketing activity by competitors.The newly… Continue reading Thomson Signs Northcliffe and Johnston For Ad Data