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Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

Tiscali has bolstered its IPTV service, Tiscali TV, with the addition of a new subscription on-demand film channel following an agreement between the company and Universal Pictures.PictureBox will provide subscribers with a broad selection of current and library feature films through the Tiscali TV platform for a monthly fee of £5Films will be refreshed constantly,… Continue reading Tiscali Boosts IPTV Service With New Film Channel

The final days of Simon Cowell’s new reality style contest, Britain’s Got Talent, proved a huge hit for ITV1 over the weekend, with the final pulling in an average adult audience of more than 9.5 million and 9.7 million for last night’s two shows respectively.Friday’s show netted an average of more than 7.7 million (a… Continue reading ITV1’s Got A Ratings Winner

The BBC has published a new report on safeguarding its impartiality in the 21st century, together with extensive research on audience expectations and perceptions of impartiality.The report is the result of a project first commissioned by the BBC Board of Governors in conjunction with BBC management in November 2005 to identify the challenges and risks… Continue reading BBC Publishes Report On Impartiality

Proctor & Gamble has partnered with IPC Southbank’s fashion and beauty magazine Marie Claire to promote the company’s Aussie Haircare shampoo range.The deal sees the magazine running a series of in-magazine advertorials throughout the summer months, as well as an integrated online campaign at www.marieclaire.co.uk.The partnership also sees Aussie Haircare taking on-line display space in… Continue reading Marie Claire In Aussie Haircare Promotion

Digital switchover will leave consumers facing a £2.2 billion bill for the cost of replacing analogue TV sets and VCRs, as well as the £40 instalment fee for the non-vulnerable or elderly.This figure, researched by the price comparison and switching website uSwitch.com, is among the myriad of statistics detailing the financial and environmental impact of… Continue reading Consumers Face £2.2 Billion Bill To Replace Analogue Equipment

IPC Connect has appointed Natasha Cook as the new deputy editor of consumer title Woman’s Own.Natasha joins Connect IPC Southbank, where she was deputy editor of monthly glossy woman&home.Natasha’s career has included roles across a number of high profile magazines, including Take A Break, Bella, Cosmopolitan, and SHE as features editor, before joining woman&home.“I’m delighted… Continue reading New Deputy Editor For Woman’s Own

This week, Future announced a pre-tax profit of £8.6 million for the six months to March 31 this year.The publisher added that its revenues from continuing operations were down 11% year on year, at £95.3 million (Full Story).Meanwhile, Publicis bought the French digital agency Business Interactif for €137 (£92 million), and will merge it with… Continue reading Media In The City: Future Announces Pre-Tax Profit

Last night saw the first semi-final of ITV1’s awesome variety contest Britain’s Got Talent, with the angelic voiced Dominic Smith departing our screens after the judges decided he didn’t quite cut the mustard.Dominic’s departure leaves hot favourite Paul Potts up against Damon Scott in the big final show on Sunday, and with a peak audience… Continue reading Viewers Flock To Britain’s Got Talent Semi-Final

BARB has expanded its programme attribution (PAS) and genre coding service so that as well as its television underwriters (BBC, ITV, Channel 4, Five and BSkyB), twelve additional broadcasters of other BARB-reported channels (75 to date) now participate fully, representing nearly 90% of total TV viewing in the UK.Programme attribution and genre coding work together… Continue reading BARB Expands Programme Atribution And Genre Coding Service