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Online video sharing site YouTube is expanding its international reach with the creation of a series of localised channels.The expansion will see country-specific YouTube sites created for nine countries – Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK.The websites will be translated into the native languages of each country and YouTube will… Continue reading YouTube Expands With Country-Specific Sites

IPC’s new women’s weekly title, Look, has launched a massive digital advertising campaign aimed at targeting two million young women online.The six-figure campaign includes a variety of creative executions from banners and leader boards to skyscrapers and MPUs, which all play on the core themes of the brand – celebrity style and up-to-the minute affordable… Continue reading IPC Looks To Digital To Target Readers

New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to… Continue reading Tycoon Fails To Impress For ITV1

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007.Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have digital… Continue reading Digital TV Penetration In The UK Exceeds 80%

The National Readership Survey has recorded a 20% increase in its London response rate following the introduction of initiatives, such as a scheme of financial incentives for respondents.Introduced in September 2006, the NRS says that the incentive scheme is designed to help it meet the particular challenges facing major surveys in London, where the increase… Continue reading NRS Records 20% Increase In London Response Rate

Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director

Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings

David Hipkiss has been appointed to the newly created role of commercial director at Emap Advertising, taking up the six-month position to assess the size and scale of commercial opportunities within the group.Hipkiss, who will report to director of finance operations at Emap, Jimmy Weir, moves to the job from his current role as Emap… Continue reading Emap Advertising Creates Commercial Director Role

Terry Semel, chief executive and chairman of Yahoo!, has stepped down after six years at the online giant, to be replaced by Jerry Yang, Yahoo! co-founder.Semel had been facing criticism from some quarters over Yahoo!’s apparent financial sluggishness compared to competitors such as Google.The announcement of his departure saw shares in the company rise more… Continue reading Terry Semel Steps Down As Yahoo! Chief Exec

Channel 4 is launching a strategic review of its public service programming remit, following last week’s Ofcom report on the broadcaster’s finances.The announcement, made at the Westminster Media Forum, comes after Ofcom’s statement last week said that the channel must address the ways it will approach its role as a public service broadcaster and also… Continue reading Channel 4 To Launch Two-Stage Remit Review