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Ofcom has produced a new report revealing that people from ethnic minorities watch less television than the rest of the population.The report, which was commissioned in order to find out whether ethnic minorities are being adequately served, also found that people in these groups watch less public service programming.It also discovered that there is a… Continue reading Top Broadcasters Must Do More To Serve Ethnic Minority Groups

The BBC and ITV have agreed a joint deal with UEFA for the rights to the Euro 2008 Championships.An agreement has been reached with Sport Five, representing UEFA, for exclusive live UK television and new media rights to all 32 matches at the tournament in Austria and Switzerland in June next year.The deal includes match… Continue reading BBC And ITV Secure UEFA Broadcast Deal

Channel 4 faces close scrutiny from the government in the wake of Ofcom’s investigation into the broadcaster’s public service remit, after a warning from culture secretary Tessa Jowell.Jowell said last night at the Royal Television Society that C4’s future performance would be closely scrutinised, adding that recent blunders, such as another flare of the Big… Continue reading Government To Keep A Close Eye On Channel 4

IPC’s new women’s weekly title, Look, has launched a massive digital advertising campaign aimed at targeting two million young women online.The six-figure campaign includes a variety of creative executions from banners and leader boards to skyscrapers and MPUs, which all play on the core themes of the brand – celebrity style and up-to-the minute affordable… Continue reading IPC Looks To Digital To Target Readers

New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to… Continue reading Tycoon Fails To Impress For ITV1

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007.Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have digital… Continue reading Digital TV Penetration In The UK Exceeds 80%

ITV1’s new 9pm drama, The Time Of Your Life, about a woman trapped in a coma for 18 years, picked up a peak audience of 6.4 million adult viewers last night.Perhaps mindful of the success enjoyed by the John Simm time-travel-coma bonanza that was Life On Mars, the ITV show spent some of its time… Continue reading New Drama A Success For ITV1

The National Readership Survey has recorded a 20% increase in its London response rate following the introduction of initiatives, such as a scheme of financial incentives for respondents.Introduced in September 2006, the NRS says that the incentive scheme is designed to help it meet the particular challenges facing major surveys in London, where the increase… Continue reading NRS Records 20% Increase In London Response Rate

Guardian News and Media has promoted Adam Freeman to the role of commercial director, responsible for the commercial development of the Guardian Unlimited website network.Freeman succeeds Stuart Taylor who is taking up the newly created position of commercial director of GMG Radio. Taylor transfers to the sister company in September, and will also become managing… Continue reading Freeman Appointed GNM Commercial Director

Emap Advertising has today unveiled findings from its E-ceptivity research, undertaken with Gfk NOP. The research takes a detailed look at how the different reasons that consumers go online impact on their behaviour online and on their receptivity to advertising.The research looks into both the direct response and branding potentials of online advertising, exploring how… Continue reading Emap Advertising Unveils E-ceptivity Research Findings