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Nielsen Media Research is offering its US clients data showing the impact that DVRs are having on shows broadcast by US networks.The networks called on Nielsen to provide time-shifted data so they could give advertisers an idea of how many viewers were watching live and later in playback mode.Starting this week, Nielsen is offering data… Continue reading Nielsen To Offer DVR Data In US

England’s friendly against Brazil at the new Wembley stadium, which saw the return of David Beckham to the squad, was one of the most watched programmes over the weekend, attracting an average adult audience of more than 7.6 million over the coverage’s duration.The match, which ended in a 1-1 draw after a last minute goal… Continue reading England Team Draws More Than 7.6 Million To BBC One

The BBC has reached agreement with the developer Peel Holdings over its move to the mediacity:uk development at Salford Quays.The BBC Trust has approved the terms of the deal which means that the BBC’s proposed move of five of its London-based departments to the North of England will now definitely go ahead.The departments which will… Continue reading BBC Salford Move Gets Go Ahead

A fifth series of the hit BBC One drama New Tricks has been green lit following the hugely successful current run of series four.Made by Wall To Wall Television, New Tricks returned to BBC One in April 2007 and it has done consistently well, with audiences regularly breaking the 8 million adult mark (see Ageing… Continue reading More New Tricks For BBC One

T-Mobile has announced that the first partners on its mobile TV service are Channel 4, ITN, MTV, Eurosport and Nickelodeon.All users who buy a compatible handset before June 30 will get a free subscription to the mobile TV to that date whilst existing consumers can access it on a 24-hour basis for just £1 until… Continue reading T-Mobile Announces Partners For Mobile TV Service

The oestrogen-soaked Big Brother house appears to have turned off some viewers, with last night’s second episode of series eight of the long-running reality show attracting an average of more than 3.4 million adults, compared to Wednesday night’s 5.3 million.However, a drop in viewers for the first ‘proper’ episode is historically the trend for the… Continue reading Viewers Leave The Big Brother House

Stuff magazine’s website, www.stuff.tv, is to launch a mobile service http://mobile.stuff.tv.Users are asked to text STUFF to 60030 and the URL will be sent to their mobile phones immediately. The service will feature breaking news, reviews, top 10’s and stuff.tv’s popular video clips.Tom Dunmore, editor-in-chief, said: “Stuff magazine has a passion for gadgets, so it’s… Continue reading Stuff.tv To Launch On Mobile

Country Life is publishing its largest international issue to date. Available free with the May 31 issue of Country Life, Country Life International is a guide to the world’s most beautiful holiday and property destinations.Available free with the May 31 issue of Country Life, Country Life International features exclusive property valued at over €1 million.The… Continue reading Country Life To Publish Largest Ever International Issue

Carat has negotiated an unprecedented deal for adidas to become the first advertiser to appear on Sky Anytime TV across all Sky+ homes, with the campaign running for a month.Sky Anytime TV allows viewers to download and watch Sky’s best programming at anytime for up to one week after transmission. Adidas is the first brand… Continue reading Carat Boosts Adidas’ Brand Appeal With Sky Deal

A new report from comScore reveals that many of the UK’s largest traditional media sites attracted more visitors from overseas than from within the UK.The Financial Times had the highest percentage of international visitors, with 85% of its audience originating from outside the UK.Five.TV, ITV, BSkyB, and Channel 4 were the only four top properties… Continue reading UK Media Brands Popular With Online Visitors from Around the World