SMG has said that it will seek a separate stock market listing for Virgin Radio, which it owns, as it looks to focus on its TV business.In a statement, the SMG board said that the proposed separate listing for Virgin Radio will provide a strong platform for Virgin Radio’s separate growth and the right strategic… Continue reading SMG To Float Virgin Radio
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ScreenFX has announced a deal with Land Securities, the UK’s largest property company, that adds 13 major shopping centres to its UK network.ScreenFX will supply digital flat screen networks for advertising and other media content to the top flight centres in Land Securities’ property investment portfolio.According to ScreenFX, the contract sees the total footfall of… Continue reading ScreenFX Expands Network
The iconic video for Duran Duran’s top selling 80s single Rio is the theme for a new TV campaign for GMG Radio’s Real Radio and Century FM stations.The humorous ads feature a couple singing on a narrow boat rather than the glamorous yacht of the original.The 20 and 30-second commercials will promote the ‘Music you… Continue reading GMG Launches New TV Ad Campaign
An average of almost 4.7 million adults tuned in to see Sir Alan Sugar bellow his infamous catch phrase last night, giving BBC One a 21.4% audience share between 9pm and 10pm.The Apprentice hopeful Gerri Blackwood was booted off the show after the girls’ kissogram scheme raised just £265.04, giving Da Boss the perfect excuse… Continue reading The Apprentice Outshines City Lights
Chrysalis-owned Heart Radio has announced the appointment of Paul Gerrard as its new deputy programme director in the West Midlands.In his new role, Gerrard will report into programme director, Luis Clark, and will oversee Heart output across Birmingham, Coventry, Wolverhampton and surrounding areas.Most recently Gerrard has been the programme controller at Fire 107.6 in Bournemouth.… Continue reading Heart Appoints Deputy Programme Director
Mobile service provider O2 is set to launch a new £5 million brand campaign, which will cover television, cinema and posters.The campaign, which was created by Vallance Coleman Carruthers Priest, will begin on Monday, with the execution in line with the previous O2 style but aiming to produce a warmer and more natural environment to… Continue reading O2 To Launch £5 Million Brand Campaign
Capital Gold has undertaken its biggest marketing partnership initiative in the station’s history to promote the official website for English tourism, enjoyengland.com, and the Greater London Authority’s activity surrounding St. George’s Day 2007.The classic hits station will roll out the promotional campaign across the Capital Gold Network, on-air and online, and will drive traffic to… Continue reading Capital Gold Undertakes Huge Marketing Partnership
Virgin Media has filed legal proceedings in the High Court aimed at resolving the heavily publicised channel carriage dispute with Sky.The proceedings are based on Section 18 of the UK Competition Act 1998 and Article 82 of the EC Treaty, both of which prohibit a company from abusing its dominant position.Virgin Media has said that… Continue reading Virgin Media Files Legal Proceedings Against Sky
Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event
Sales of British television programmes overseas have risen by 20% in the past year, with shows like Doctor Who pushing revenues up to just shy of £600 million.Figures compiled by the Department for Culture, Media and Sport, on behalf of Pact, show that total revenue from the exploitation of TV programmes and their associated activities… Continue reading UK TV Show Sales Overseas Rise 20%
