The Office of Fair Trading has allowed advertisers to join its negotiations with Carlton and Granada over the conditions that will prevent the merged ITV from monopolising the market for airtime sales.The OFT had originally planned to confine negotiations over the suggested behavioural remedies to the merging parties and the advertising industry’s representative bodies. However,… Continue reading Advertising Industry Consulted On ITV Merger Remedy
The ITC has announced it is to support the BBC’s preferred method of transmission for its free-to air digital terrestrial television service, Freeview.The ITC is amending its technical standards to favour fewer channels and better quality, in a move which could antagonise commercial broadcasters, who fear the reduced number of channels could lead to the… Continue reading ITC Set To Back Fewer Channels On Freeview
Look out for NewsLine’s end of year news round-ups on Magazines and Radio tomorrow, followed by New Media and Ambient/Outdoor on Friday and, when we return on 2 January 2002, Cinema and a media financial round-up from MediaTel Insight.JanuaryThe BBC began the year by revealing its plans for 3 extra television channels and 5 digital… Continue reading End Of Year News Round-Up: Television
ITV’s The Premiership attracted 2.8 million viewers in its new late-night slot, a figure which compares with that of its BBC predecessor, Match Of The Day, which used to draw around 4 million.The football highlights programme moved from its original 7.30pm slot to a new 10.30pm slot for the first time on Saturday, after failing… Continue reading The Premiership Draws 2.8 Million In New Slot
IPC Media has today announced that it is to close three internet sites and make 90 staff redundant, following a review of its online business. Beme.com, unmissabletv.com and uploaded.com will all close, as IPC instigates a programme to rationalise its portfolio of internet brands. The company will now focus on six internet sites, which it… Continue reading IPC Media Closes Online Businesses Costing 90 Staff
While the launch of Channel 5 could arguably be described as the most important media event of 1997, there were also other developments which caused big changes in the industry: Christine Walker left Zenith and later set up a joint venture with M&C Saatchi; WPP announced the formation of MindShare; Cordiant said it would be… Continue reading 1997 Media Review
Significance of advertising today:No. of commercials per day: 1987 – 5001997 – 11,0002007 – 33,000The premise of the Monitoring Media Performance conference was to analyse the role and function of the media auditors and consultants as independent bodies who provide feedback on the effectiveness of a client’s advertising campaign. Recurring questions raised were: are auditors/consultants… Continue reading Conference Report – Monitoring Media Practice – 9 October
1997
After 2 years of examination a working party comprising representatives from the Advertising Film and Video Producers Association (AFVPA), the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) have produced a new handbook setting out the best practice for the cost effective production of commercials, which replaces the 1987… Continue reading Producing Advertising Commercials – New Handbook
