The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
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We could go further and offer the industry more with an industry-wide consultation and the involvement of walled garden streamers alongside Origin, argues Justin Sampson, BARB CEO.
Warner Bros. Discovery has over $53bn in debt. How big of an issue is it for the recently-merged company?
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
Focussing on media cost over investment and audience delivery is damaging advertising effectiveness.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.