Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.

Jeremy Hunt has approved News Corporation’s plan to spin off Sky News, clearing the way for Rupert Murdoch’s proposed takeover bid the for 61% of BSkyB that it does not already own. The statement in full.

Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…

Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters…

38.4 million people accessed the internet during August according to the latest data from UKOM. This figure represents 62.5% of the UK population and is actually down 1.1% compared UKOM’s inaugural data release in January.

Ofcom has fined the Daily Mail & General Trust £225,000 for closing Teletext before its licence expires in 2014.

UK online video viewing rose 37% year on year in February, new figures from comScore reveal.

ITV has unveiled plans to track live audience reaction to the First Election Debate online.

This week has seen the sale of GMG’s regional titles to Trinity Mirror and the forced sale of some of BSkyB’s stake in ITV. Raymond Snoddy comments on the “sadness and eloquence” of the deals.

Video is key to the transformation of television over the next 10 years, according to a new report by communications consultancy informitv.