We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.

As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast’s Ben Murphy.

Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.

Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops – and here’s why.

The Times’ head of digital has urged publishers which charge for content to move away from the idea of a ‘paywall’, and instead focus on ‘community’ and ‘membership’

Addressing leading industry figures on Wednesday, incoming IPA President Tom Knox has said advertising should be a “force for good” with a more progressive ambition.

Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.

Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.

James King, who said he worked as a freelancer for MailOnline between May 2013 and July 2014 in its New York office, claims that during his time there employees were encouraged to pass off other work as their own.

The out-of-home industry has reported its strongest quarter ever, with revenue close to £300 million for the first time, according to the Outdoor Media Centre.