RAJAR is set to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide will be incorporated into RAJAR’s current survey.
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James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
Jeremy Hunt has approved News Corporation’s plan to spin off Sky News, clearing the way for Rupert Murdoch’s proposed takeover bid the for 61% of BSkyB that it does not already own. The statement in full.
Jonas Jaanimagi, head of ad operations & publisher solutions at Hi-Media, says: “I fear for the future of any ad networks that do not work very hard to add genuine value at every turn in this ever-changing landscape”…
Ipsos MediaCT says the IPA TouchPoints3 hub survey both reassures us that the traditional linear schedule fulfils a need for shared, simultaneous experience and also offers evidence that online viewing may be an opportunity rather than a threat to traditional broadcasters…
38.4 million people accessed the internet during August according to the latest data from UKOM. This figure represents 62.5% of the UK population and is actually down 1.1% compared UKOM’s inaugural data release in January.
Ofcom has fined the Daily Mail & General Trust £225,000 for closing Teletext before its licence expires in 2014.
UK online video viewing rose 37% year on year in February, new figures from comScore reveal.
ITV has unveiled plans to track live audience reaction to the First Election Debate online.