Following the release of RAJAR’s new two-year contract for audience measurement, Steve Parker, UK buying director at Starcom, examines the initiative’s features and outlines why it’s a step in the right direction…RAJAR has just revealed the details of its new contract, which is set to roll out in January 2007, the original target date set… Continue reading RAJAR – New Contract 2007

This Sunday will see Baileys Irish Cream become the first sponsor of The A-List, a new network radio chart show targeting adults aged 25 to 45.The sponsorship, which was negotiated by Carat, will see Baileys receive coverage for one year as the chart show is broadcast across 50 adult contemporary stations, including the Heart, Real… Continue reading Bailey’s First Sponsor For Adult Music Chart

The Newspaper Society (NS) has called for the Office of Fair Trading (OFT) to reconsider its opinion on the current system of magazine distribution claiming that losing sales restrictions would pose a threat to smaller retailers.According to the NS, the loss of passive sales restrictions would result in a dismantling of the system in its… Continue reading Newspaper Society Pushes OFT On Magazine Distribution

The Local Radio Company (TLRC), which owns and operates 27 local radio licences across the UK, has issued a statement warning investors that it is currently “trading below plan” and is cautious on its prospects for next year. TLRC’s prediction came as the broadcaster announced a year on year increase in sales of 24% for… Continue reading Local Radio Co Cautious For Next Year After Trading Below Plan

The huge growth in online advertising has led to fast-paced growth for the industry’s representative body, the Interactive Advertising Bureau (IAB), with the latest office opening in Denmark and a new Leadership Council formed to help companies with pan-European interests work together to grow interactive marketing.The IAB branch in Denmark will be run by the… Continue reading IAB Expands Following Growth In Online Advertising

Subsidiary company of The Local Radio Company (TLRC), First Radio Sales (FRS) has today announced the win of the representation contract of the Kent Messenger Radio (KM) group of stations, giving FRS an additional six stations and increasing its coverage to 92 UK radio stations.The deal with Kent Messenger means that FRS now represents nearly… Continue reading First Radio Sales Wins Kent Messenger Contract

A new company has entered the TV and out-of-home ad sales arena, founded by four former ITV sales employees.Optimal Media Sales has already secured three clients, including Welsh broadcaster S4C, and offers bespoke representation to both television broadcasters and media owners in the out-of-home television sector. The company’s other clients include The Golf Channel, owned… Continue reading New Screen Media Startup Formed By ITV Sales Execs

Hachette Filipacchi has restructured its senior advertising team working across flagship women’s titles, B, Elle and Red.The move will see the existing team split into two distinct groups with older women’s title Red operating as a single sell and B combining with fashion focused Elle.Jacqui Greaves has been promoted to the position of group advertising… Continue reading Hachette Restructures Women’s Group Advertising Team

Advertisers need to proceed with extreme caution when employing word of mouth and viral marketing campaigns as the results can be potentially catastrophic, according to new research from independent market analyst Datamonitor.The study suggests that negative experiences, where consumers spread negative or incorrect messages about a brand, can elicit twice as many referrals to friends… Continue reading New Research Warns Of Backfiring Viral Campaigns

Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel