Advertisers need to proceed with extreme caution when employing word of mouth and viral marketing campaigns as the results can be potentially catastrophic, according to new research from independent market analyst Datamonitor.The study suggests that negative experiences, where consumers spread negative or incorrect messages about a brand, can elicit twice as many referrals to friends… Continue reading New Research Warns Of Backfiring Viral Campaigns

Radio giants UBC and Emap have announced a deal which will see the two companies consolidate their radio airtime sales for traffic and travel across both groups networks.The joint package, to be sold by UBC’s commercial division, will include over 170 radio stations including EMAP Radio, GWR Group, The Wireless Group, Chrysalis Radio, Guardian Media… Continue reading UBC Joins Sales Forces With Emap For Traffic And Travel

Hachette Filipacchi has teamed up with Unique Media Sales to launch a regional advertising sales division.Unique has been designated to create a specialist sales unit to handle regional advertising sales for the whole of the UK, from its new headquarters in Manchester.Commenting on the new initiative, Julie Harris, general manager of Hachette Filipacchi’s women’s group,… Continue reading Hachette Filipacchi Launches Regional Sales Operation

First Radio Sales has launched a range of advertising packages based on key UK planning regions across is current portfolio of stations.The regional packages have been created in response to agency demand and will allow advertisers to buy airtime by television region on all stations represented by First Radio.Commenting on the initiative, Neil Webster, managing… Continue reading First Radio Unveils Regional Advertising Packages

Capital Radio has appointed Linda Grant to the position of commercial managing director, with responsibility for running the group’s national ad sales business.Grant, who joined the company last year as commercial marketing director, will oversee all areas of the national sales business across the Capital FM Network, Capital Gold Network, Century FM Network and Xfm.Her… Continue reading Capital Appoints Grant To Head National Ad Sales

Guardian Newspapers has become one of the first heavy-weight traditional media owners to join the Interactive Advertising Bureau’s Leadership Council.It is understood that the recent appointment of former ITV chief executive, Richard Eyre, as IAB chairman (see IAB Appoints Eyre To Drive Growth Of Online Advertising), was instrumental in the group’s decision, which is expected… Continue reading Guardian Brings Traditional Media View To IAB Council

The advertising industry fails to reflect the cultural diversity of society and relies too heavily on racial stereotypes and tokenism, according to a study published today by Mediaedge:cia.The research, which was first unveiled at last year’s Media Research Group (MRG) conference in Budapest (see MRG Conference: Advertising Lacks Ethnic Diversity), examines how marketers could better… Continue reading Ad Industry Fails To Embrace Cultural Diversity

Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the official movie trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile

Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.The channels will screen the films official trailer alongside hourly competitions to win… Continue reading Emap Combines SMS And TV To Promote 8 Mile

Walkers Crisps has teamed up with Flytxt and Cubo Brand Communications to launch a ambient text campaign designed to increase the visibility and consumption of its products in UK pubs and bars.The promotion begins at the end of the month and will invite consumers to text the answers to football related questions, which will be… Continue reading Flytxt Secures Walkers Crisps For Text Campaign