The 1997 IPA Chief Executive Survey has shown that 96% of the Institute’s members feel that it is extremely, very, or quite important to hold membership. This compares to 83% for the previous survey in 1989.Members consider that the most important functions performed by the IPA are industry representation and promotion, negotiating advertising agency interests… Continue reading IPA Gets Positive Feedback From Members
The Newspaper Society is triumphant that 1997 has been a ‘renaissance’ for the regional newspaper industry. The Society’s director David Newell said: “It has been a tremendous year for the local and regional press: advertising revenues are up, newsprint prices are low, sales are stabilising, new ventures and alliances abound, and profits are rolling in.… Continue reading Regional Press Prospers But NS Is Wary Of Complacency
The blatant pinching of big company brand names to use as Internet sites just for fun has come to an end, as a court ruling has demanded that all adopted trade names must be handed over to the big guys. As you may remember from a previous Web Round-Up, a couple of likely lads going… Continue reading Web Round-Up W/E 05/12/97
Jazz FM 100.4 has ended its advertising sales representation contract with Katz Radio Sales, taking its sales in-house. It is planning to extend its sales operations to include the station’s record label, Café Jazbar and Internet site.Jazz FM 100.4: 0171 706 4100
The Advertising Standards Agency has released its October 1997 report of objections to advertisements. The following complaints were all upheld.Neon and Empire both carried offers for free posters on the outside of the sealed cellophane packing which covered the magazines. The Neon envelope claimed ‘Free! Four huge movie posters’ and Empire said ‘Four Free Blockbuster… Continue reading Movie Mags’ Poster Promos Misleading
The famous dance club Ministry Of Sound is setting up Ministry, a glossy monthly magazine for clubbers. According to publishers Dennis, Ministry is intended to fill a gap in the lifestyle market and provide a forum for advertisers to speak to British youth under a credible title. They also say that the editorial team will… Continue reading Ministry Of Sound Launch Dance Magazine
Katz Radio Sales has this week added four more of Media Sales and Marketing’s stations to it’s portfolio. The new clients are the Yorkshire stations Minster FM and YYorkshire Coast Radio, Lincolnshire’s Lincs FM 102.2 and Lancashire’s Bay Radio.Katz’s representation has grown considerably since Capital Radio announced that it’s sales arm MSM would cease operating… Continue reading Katz Picks Up More MSM Stations
The Newspaper Society’s 1996 display and classified advertisement awards, to be announced and presented at the Advertising Conference in Blackpool in September, will be sponsored by the national representation agency Clacksons.David Kerr, chairman of Clacksons said: “We are hopeful that this year is just the beginning of a long-term commitment of sponsoring excellence in the… Continue reading Clacksons To Sponsor Awards
The ITC is consulting its licensees and other interested parties on proposed revisions to its Programme Code. The revisions are intended to clarify certain points and reflect recent developments, they do not change the fundamental principles of the Code.Subjects of significant amendment include: Violent sexual portrayal, particularly the representation of rape. Treatment of innocent parties:… Continue reading Revisions To Programme Code
News International is reorganizing its sales representation for its Scottish clients and agencies.Scottish business in NI’s regional editions is currently served by the group’s Manchester office, but from July 1, the Glasgow office will deal with all Scottish agency and advertising sales across the NI portfolio.The Manchester office will now concentrate on selling national and… Continue reading NI Moves Ad Sales To Glasgow
