Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.

In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.

Archant’s Will Hattam explains how The New European went from idea to published product in a little over a week.

In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement

What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills

Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.

As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.

The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.

In media, everybody feels compelled to say that they have the technology and data to deliver ‘the answer’ – without actually saying what that answer is, writes UKOM’s Ian Dowds.

Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.