The line between television and internet advertising has been further blurred by the launch of a new format that allows marketers to create full-screen, broadcast quality commercials online.The 30-second video commercials, created by advertising software firm Unicast, exhibit a television-like quality that allows advertisers to create fully interactive campaigns using their offline creative assets.The new… Continue reading New Video Commercial Launched For Online Advertisers

The Government is facing significant opposition to its plans to switch off the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution.New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when she… Continue reading Government Faces Backlash Against Analogue Switch-Off

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services.The latest figures released by the BBC show that the growth of digital television has been driven by the success of Freeview,… Continue reading Digital TV Now In More Than Half Of UK Households

BARB’s decision to appoint Bjarne Thelin, director of planning at Carlton Television, to succeed Caroline McDevitt as chief executive of the audience research body has come as a major surprise to senior industry figures.It had been expected that the job would be handed to Hugh Johnson, head of commercial marketing and research at Channel 4,… Continue reading Eyebrows Raised Over New BARB Chief Executive

The Government has this morning officially approved the £4 billion merger of Carlton and Granada, in a move that will see the creation of a single ITV capable of competing more effectively with its commercial rivals.Trade and Industry Secretary, Patricia Hewitt, has decided not to force the two ITV partners to sell off their sales… Continue reading ITV Cleared To Merge With Sales Houses Intact

The Independent has revealed that the planned tabloid edition of its daily newspaper will launch to commuters in the London metropolitan area next Tuesday.NewsLine can reveal that the new downsized format will sell alongside the existing broadsheet edition and will carry identical content and advertising in an attempt to target consumers looking for an upmarket… Continue reading Independent Reveals Details Of Tabloid Launch

The proposed multi-billion merger of the UK’s largest commercial broadcasters, Carlton and Granada, will go ahead even if the Government forces them to sell off their airtime sales houses, according to senior executives at this year’s Media Guardian Edinburgh Television Festival.Tess Alps, chairman of media buying group, PHD, said: “Advertisers are realistic and we know… Continue reading ITV Merger Will Proceed Despite Divestment

BBC director general, Greg Dyke, has a called for Government intervention to prevent the collapse of ITV as a public service broadcaster and has given his support to the proposed Carlton and Granada merger.Dyke told delegates at this year’s Edinburgh Television Festival, said that the meltdown of the advertising market and increasing competition from multichannel… Continue reading Dyke Calls On Government To Strengthen ITV

The BBC would be forced to sell its most popular programmes to rival commercial broadcasters and concentrate more on its public service obligations, under radical new proposals put forward by BSkyB chief executive, Tony Ball.Delivering the MacTaggart Lecture at this year’s Edinburgh International Television Festival, Ball said the Corporation should offer at least six of… Continue reading BBC Should Sell Its Most Popular Programmes

RAJAR’s rejection of electronic measurement may have provoked condemnation from Wireless Group chairman, Kelvin MacKenzie, but the move has received the support of advertising agencies keen to maintain the currency used to trade millions of pounds worth of radio audiences.The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People… Continue reading Agencies Support Rejection Of Electronic Measurement