Viacom Outdoor has appointed Steve Cox to the newly created role of strategic planning director as part of a wide-ranging restructure of its sales and marketing operations.The new position will see Cox move over from his planning and research role in the marketing department to head up the agency sales operation. He will lead four… Continue reading Viacom Outdoor Creates New Strategic Planning Role

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue.The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good progress… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

Radio audience measurement body RAJAR is to seek the advice of advertisers on how it should proceed with the introduction of an electronic measurement system.The company’s new managing director, Sally de la Bedoyere, has launched a major six-month consultation with advertisers, media agencies and broadcasters on the best way to develop its current diary system… Continue reading RAJAR Launches Consultation On Electronic Measurement

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace.The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first being… Continue reading Media Agencies Expect To See Client Expenditure Increase

Former Daily Mirror editor Piers Morgan is reportedly demanding £1 million compensation from the paper after being sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners.Morgan’s nine year reign at the tabloid came to an end on Friday after the Queen’s Lancashire regiment proved that pictures depicting its soldiers torturing Iraqi captives… Continue reading Sacked Daily Mirror Editor Could Demand Compensation

Media planners have welcomed the Independent‘s decision to go completely tabloid from next Monday, in a move that will bring an end to more than twenty years of publishing the broadsheet edition.The paper revealed yesterday that the number of people buying the traditional broadsheet version was now so small that it no longer made business… Continue reading Media Planners Welcome Independent’s Tabloid Move

The Independent has announced that it will go completely tabloid from next Monday, in a move that will finally consign the broadsheet edition of the paper to the scrap-heap.The paper revealed that the number of people buying the traditional broadsheet edition was now so small that it no longer made business sense to continue to… Continue reading Independent Ditches Broadsheet To Go Totally Tabloid

Richard Desmond’s Northern & Shell has announced its first foray into retail with the launch of a home shopping channel intended to compete with the likes of QVC and Price Drop TV.The Express Shopping channel will launch on the Sky digital satellite platform later this year. It will be run as a joint venture with… Continue reading Desmond Announces Launch Of Home Shopping Channel

Media management consultancy Billetts has launched a new global research initiative designed to help advertisers measure the effectiveness of their marketing decisions on brands.The service, called Billets Connections, will be integrated with the company’s existing evaluation and consultancy services worldwide. It will be headed by Andrew Green, who joins from OMD New York, where he… Continue reading Billetts Launches Global Research Initiative

Virgin Radio chief executive, John Pearson, is calling on agencies, advertisers and media owners to work together to create a single-source planning and buying tool for all broadcast media.Pearson is proposing the creation of a Broadcast Futures Group that would bring the industry together to focus on a blueprint for the creation of a single,… Continue reading Virgin Chief Calls For Single Source Planning Tool