The Guardian is building on the success of its Society supplement with the launch of a new stand-alone monthly magazine, called Public, targeting senior public service managers.Public will launch later this year with a controlled circulation of 200,000. It will be aimed at key decision makers and will address a number of core editorial areas… Continue reading Guardian Launches New Magazine For Senior Managers

ITV has poached veteran chat show host Michael Parkinson from the BBC in a move that brings an end to Corporation’s thirty-three year relationship with one of its biggest and most prolific stars.Parkinson, who has interviewed some of the world’s biggest celebrities during illustrious career with the BBC, has signed a landmark two-year deal that… Continue reading BBC Loses Parkinson To ITV After More Than 30 Years

Emap has shut down The Face after failing to find a suitable buyer for the veteran style bible, which has been credited with helping to define the sounds and styles of the last three decades.The media group said it had received a number of approaches for the title from publishers and venture capitalists, but that… Continue reading Emap Closes Face After Failing To Find Buyer

BARB is looking to introduce a new reporting system capable of measuring interactive advertising and red-button programmes following increasingly ‘urgent’ calls from agencies and broadcasters.The audience research body does measure some interactive elements, but currently when viewers leave the broadcast stream to sample a commercial or place a vote, BARB registers them as continuing to… Continue reading BARB Responds To Calls For Interactive Measurement

Mark Craze has unexpectedly resigned as chief executive of Aegis UK and Ireland after fifteen years at the helm of the global advertising network.His departure comes less than six months after the company parted ways with EMEA joint chief executives, Bruno Kemoun and Eryck Rebbouh, who reportedly resigned after a disagreement over future strategy.Craze, who… Continue reading Craze Steps Down From Aegis After Fifteen Years

The Interactive Advertising Bureau has announced a raft of appointments to boost its marketing and research operations ahead of figures expected to reveal record revenues for the medium.Official full-year figures are not due to be published until the end of this month, but industry sources claim online adspend could have risen as high as £330… Continue reading IAB Expands Operations As Online Adspend Soars

The vast majority of media research professionals believe the new readership accumulation study from the NRS will provide greater accountability for press campaign planning.The latest online poll from the Media Research Group shows that 86% of its members support the launch of the data, which shows the length of time taken by newspaper and magazine… Continue reading Media Researchers Welcome NRS Accumulation Figures

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as the economic climate stabilised and business confidence gradually returned to marketing executives.The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2004 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

Only 78% of British households are likely to have adopted digital television in time for the proposed 2010 deadline for the switch-off of the analogue signal, according to a new report from Ofcom.The media super-regulator says that current market forces will not be enough to persuade all viewers to make the transition after research revealed… Continue reading Government Set To Miss Deadline For Digital Switch

IPC will this week take on Emap’s Sneak in the increasingly competitive teenage magazine market with the launch of TeenNow, a spin-off of its highly successful celebrity magazine Now.The new younger version of Now will initially launch as a one-off before being rolled out as a weekly celebrity magazine for older teenage girls interested in… Continue reading IPC To Take On Sneak With Teen Version Of Now