BSkyB is understood to have poached Five’s deputy chief executive, Nick Milligan, to take up a newly created role at its advertising sales operation.Unconfirmed reports suggest that Milligan, who has occupied a number of senior positions at Five, is set to take up a high-level role at Sky Media overseeing such operations as the sale… Continue reading BSkyB Poaches Five’s Milligan To Join Sales Division

The Government looks increasingly likely to meet its target of switching off the analogue signal by the end of this decade following news that the number of British homes with access to digital television has topped the 10 million mark for the first time.The latest Trends In Television Report from the Institute of Practitioners in… Continue reading Digital Television Tops 10 Million Homes For First Time

Viacom Outdoor has secured the lucrative £3 million contract to sell advertising on train operating company, Mersey Rail, following a competitive pitch against rival, Maiden Outdoor.The win comes less than two months after Viacom Outdoor snatched the seven-year GNER sales contract from Maiden, in a move that brought an end to its rival’s monopoly of… Continue reading Viacom Snatches Mersey Rail Contract From Maiden

MSN is to become the first major online media owner to react to consumer demands by bringing an end to selling pop-up advertising on its network of websites.The company has announced plans to phase out the sale of pop-ups and pop-unders over the next few months after customer research discovered they are a cause of… Continue reading MSN Bans Pop-Up Advertising Across Entire Network

Current media research underestimates the impact and effectiveness of non-television media by as much as twenty percent, according to a major new study launched by Clear Channel UK.The research, commissioned on behalf of the Adshel street furniture division, confirms long-held industry suspicions of under-reporting for a range of non-broadcast media, especially outdoor and press.The Adshel… Continue reading Existing Research Under-Reports Non-Broadcast Media

i-level, the independently-owned digital marketing agency, has expanded its senior management team with the appointment of Alex Marks as its first ever marketing director and Martin Shaw as buying director.Marks joins from Opus, the sales and marketing operation for GWR, where he was head of trade marketing for a portfolio of commercial radio stations including… Continue reading i-level Appoints Marks As First Ever Marketing Director

The UK Association Of Online Publishers has rejected as ‘unsatisfactory’ a move by the Audit Bureau of Circulations to include figures for e-publications on its upcoming print certificate.The industry body has written to ABC chief executive, Chris Boyd, to express its dissatisfaction at the decision to publish data for digital editions alongside circulations for print… Continue reading Association Of Online Publishers Attacks ABC Digital Decision

Calls for fundamental changes to the way the BBC is governed intensified last night following Greg Dyke’s decision to step down as director general in the wake of the Hutton report.The BBC’s board of governors voted by a margin of two to one to dismiss Dyke, in a move that effectively forced him to step… Continue reading Dyke’s Departure Casts Doubt Over Future Role Of BBC

The increasing uptake of personal video recorders, such as Sky Plus and TiVo, will transform the media planning and buying process by 2006, according to new research uncovered by NewsLine.A study into the effect of PVRs carried out by PHD suggests that the ability to skip through commercial breaks will fundamentally challenge the currency of… Continue reading PVRs Could Transform Media Planning Process

BSkyB is to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB. However, BSkyB claims it will not act as a substitute… Continue reading BSkyB To Launch UK’s Largest Audience Panel