The Guardian has once again ruled out launching a tabloid newspaper, but could be considering a midsize edition somewhere between a compact and a broadsheet in an attempt to reverse declining sales.In an interview with the Financial Times Creative Business, the paper’s editor, Alan Rusbridger, reiterated that the Guardian has no plans to unveil a… Continue reading Guardian Considers Midsize Edition To Boost Sales

Kelvin MacKenzie’s Wireless Group has commenced legal proceedings against RAJAR and is claiming damages of more than £66 million allegedly caused by “flaws” in the audience measurement body’s research.MacKenzie claims that the “inaccuracy” of RAJAR’s current diary method and the decision not to replace it with an electronic measurement system, are causing his talkSPORT station… Continue reading MacKenzie To Claim £66 Million In Damages From RAJAR

ZenithOptimedia has confirmed that John Perriss is to step down as group chief executive officer after more than fifteen years at the global media services company.Perriss will leave the Publicis-owned company once a replacement has been found and a transition process has been completed. No fixed leaving date has been set as the terms of… Continue reading ZenithOptimedia Confirms Perriss To Depart

Future Publishing, the special-interest consumer magazine company, has announced the appointment of Robert Price as managing director of its UK business with immediate effect.Price, formerly publishing director of Future’s entertainment and games divisions, replaces chief operating officer, Collin Morrison, who left the company to pursue personal interests last September.The newly created role will see Price… Continue reading Price Is Right For Top Job At Future Publishing

New research reveals that more than half of UK households don’t know the difference between analogue and digital television, despite a series of high-profile advertising campaigns.The study, commissioned by audio equipment manufacturer Sony, shows that a staggering 48% of licence fee payers do not know how to receive the BBC’s digital terrestrial service, Freeview.The findings… Continue reading Majority Of UK Viewers Confused Over Digital Television

Digital marketing outfit Tribal DDB has strengthened its senior management team with a number of key appointments designed to improve the quality of service it offers advertisers.The agency has recruited Neil Hughston, former board account director at Publicis Networks, as head of client services. Nigel Palmer from Delany Lund Knox Warren has been appointed senior… Continue reading Tribal DDB Strengthens Offering With New Appointments

The burgeoning online advertising industry will receive a further boost next month with official figures seen by NewsLine revealing record revenues well over £300 million for the medium during 2003.Full-year figures are not due to be published until the end of April, but NewsLine can reveal that adspend has risen as high as £350 million,… Continue reading Online Expected To See Revenue Reach £350 Million

Newspaper Society marketing director Russell Collier has left the organisation after just eight months in the job, in a move that has surprised advertisers and agencies.It has been conformed that Collier stepped down on Monday from the position, which included selling the regional and local press to advertisers and agencies, as well as providing editorial… Continue reading Surprise As Collier Departs Newspaper Society

The newly merged ITV Sales operation has announced the appointment of Peter Birch and Colin Ramsay to the respective roles of head of interactive sales and head of online sales with immediate effect.The appointments come as ITV Sales launches a major charm offensive to improve its relationship with advertisers, in the form of an interactive… Continue reading ITV Announces New-Media Sales Appointments

BSkyB chief executive James Murdoch has reportedly shelved plans for the launch of a new general entertainment channel on the Freeview platform.The satellite broadcaster had been expected to move more strongly into the free-to-air arena with the launch of a new advertiser-funded channel targeting young adults with digital terrestrial television.The offering, dubbed Channel 6, would… Continue reading BSkyB Shelves Plans For New Entertainment Channel