ITV Sales is experiencing a surge in advertising revenue following a high demand for commercial spots during its coverage of the forthcoming European 2004 football championships.The broadcaster claims to be enjoying the ‘most buoyant’ airtime advertising market for four years, with a number of high-profile motoring, finance, alcohol and sports manufacturers clambering to associate themselves… Continue reading ITV Sees Revenue Surge As Euro 2004 Approaches

GWR is investing £1 million in a cross-media advertising campaign to promote Classic FM after the latest RAJAR figures revealed that more than 6.5 million people now tune in to the station each week.The campaign, which is the first of its kind in the station’s history, will target around 10 million people with a range… Continue reading Classic FM Invests £1 Million In Cross-Media Campaign

ITV has announced plans to acquire SMG’s stake in GMTV for £31 million and is to bid for the remaining 25% of the breakfast broadcasting network, which is owned by the Walt Disney Company.The proposed buy-out is part of a wide-ranging deal that will also see ITV take-over the sale of SMG’s national television airtime… Continue reading ITV To Acquire SMG’s Stake In GMTV For £31 Million

Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point.The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture company… Continue reading Omnicom Pools Resources To Form UK Buying Point

The latest RAJAR listening figures show that Capital continued to see its grip on the London market loosen in the first quarter of this year as lynchpin DJ Chris Tarrant played out his last few weeks at the station.Tarrant hung up his head-phones at the end of March after seventeen years at the helm of… Continue reading RAJAR Results Q1 2004: Capital In Focus As Tarrant Leaves

The latest RAJAR listening figures for the first quarter of 2004 reveal a positive period for All Commercial radio, which saw its share of listening inch up by 0.2% points period on period to 45.5%. However, there was less than impressive news for All BBC, which saw its share of listening eroded by 0.3% points… Continue reading RAJAR Results Q1 2004: National Commercial Still Rising

Advertisers look set to pay up to £100,000 for a standard 30-second spot during the final episode of Channel 4’s long running American sitcom, Friends, which is due to be broadcast later this month.A range of mobile phone brands, car manufacturers and beauty advertisers are fighting to secure airtime during the finalé of one of… Continue reading Advertisers Line Up For Channel 4 Friends Finalé

Commercial radio group GWR has revealed plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale, will distribute news, sport, entertainment and stock market information to… Continue reading GWR To Boost Digital Radio With Multi-Media Initiative

ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem

Advertisers may need to change they way they target older consumers following a study which shows that people aged over fifty have as disparate and unpredictable lifestyles as younger generations.The research carried out by OMD UK in association with the Telegraph, Peugeot and Saga suggests the over fifties are all too often written off as… Continue reading Research Claims Over Fifties Are Young At Heart