Emap is to become the first magazine publisher to strip out bulk sales figures for its consumer titles as part of move to increase transparency in next week’s Audit Bureau of Circulations release.The company will submit only ‘active purchase’ data for its portfolio of magazines, which fall into the Emap Consumer Media, Emap Performance and… Continue reading Emap Strips Out Bulk Sales Figures For Consumer Titles

Almost 90% of media research professionals believe that television sponsorship is more valuable than traditional spot advertising, according to the latest study from the Media Research Group.An online poll of the MRG’s members shows that almost 40% of respondents were unable to quantify the value of television sponsorship. However, of those that expressed an opinion,… Continue reading Media Researchers Value Sponsorship Over Spot Advertising

A further three million people have gone online over the last three months in a move than takes the total number of internet users in the UK to almost 28 million, according to the latest study from Mintel.The figures reveal one of the largest recent growth spurts for internet penetration in the UK, which jumped… Continue reading Internet Usage Soars With Almost 28 Million Now Online

Capital Radio Group has secured an extensive one-year deal with British Airways that will see the airline become the exclusive broadcast sponsor of a range of drivetime shows across the network.The deal marks Capital’s third major cross-brand sponsorship and covers drivetime shows on 95.8 Capital FM, Southern FM, Ocean FM and Capital Gold Network, as… Continue reading Capital Secures Major Sponsorship Deal With British Airways

Emap is planning to roll out a £600,000 cross-media advertising campaign to promote the relaunch of its flagship music magazine Q later this month.The six-month campaign, planned and bought by Starcom Motive, includes national print advertising in a range of broadsheet newspaper titles, as well as recently revamped men’s lifestyle magazine FHM and sister music… Continue reading Emap Launches Campaign To Promote Q Redesign

Competition in the already highly competitive teenage magazine market looks set to hot up later this month with the launch of two new titles from Egmont Magazines targeting younger readers.Egmont, which is one of the biggest players in children’s publishing, is launching Hot Wheels for boys aged six to ten and My Scene for girls… Continue reading Competition Hots Up With New Teen Magazine Launches

Media regulator Ofcom has pledged to relax the rules governing television and radio sponsorship in a move that will allow broadcasters greater freedom to mix commercial messages into programme breaks and shows.The watchdog has today published its draft Broadcasting Code cutting the number of rules that relate to the burgeoning sponsorship market. The move will… Continue reading Ofcom To Relax Broadcast Sponsorship Regulations

The BBC’s board of governors have ordered a wide-ranging investigation into BBC One’s peak time schedules amid growing public concern about programme quality and criticism over its increasingly populist approach to scheduling.The BBC’s annual report has today revealed that the Corporation is planning to commission an independent study to see whether its flagship entertainment channel… Continue reading Governors Order Investigation Into BBC One Programming

The Financial Times is still the most popular European business title in terms of readership and audience coverage among the business community, according to new research from Ipsos-RSL.The annual European 2004 Survey, which covers 10 million executives in 16 countries, shows that the Financial Times is way ahead of its rivals with a readership of… Continue reading Financial Times Is Voted Top European Business Title

Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well.The Emap boss told investors at the company’s annual general meeting this morning that busines- to-business operations are performing strongly and magazine display advertising remains good. However, he revealed that… Continue reading Emap Makes Steady Progress Towards Full Year Targets