The National Magazine Company has announced plans to launch a new celebrity-focused weekly to go head-to-head with Emap’s highly successful Closer in the rapidly expanding sector.The company that publishes Cosmopolitan and Best confirmed today that it is currently developing a new weekly under the working title Reveal, in an attempt to cash in on the… Continue reading Natmags To Take On Closer With New Celebrity Weekly

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Majority Of Sky Plus Viewers Skip Through Commercials

Omnicom-owned OMD has beaten off competition from a number of high-profile rivals to be voted the best media agency in Europe, according to a survey of 300 advertisers carried out by Media Audits.The latest Global Media and Marketing Effectiveness study asked clients in eight major European countries to rate their media agency using 26 different… Continue reading OMD Voted Best European Media Agency By Advertisers

The ongoing controversy surrounding the role of fast food advertising in the growing obesity debate helped make Gary Lineker’s association the Walkers crisps the most written about ad in the UK national press last month.The television commercial, which also features a scantily clad Tara Palmer-Tomkinson, took up more column inches than any of its rivals… Continue reading Obesity Debate Helps Walkers Grab Most Headlines

BSkyB has announced plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service.The satellite broadcaster says it will launch the new satellite proposition later this year alongside a premium package of services in the high definition television format for launch… Continue reading BSkyB To Launch Free-To-Air Satellite Package

Advertisers have welcomed the independent adjudicator’s decision to monitor claims that ITV is using its dominant position in the television advertising market to force agencies to include ITV2 on their media schedules.An industry-wide consultation carried out by independent adjudicator, David Connolly, shows that agencies are concerned over the newly merged broadcaster’s leverage of ITV2 as… Continue reading Advertisers Welcome Report On Contract Rights Renewal

Hachette Filipacchi has secured Nivea Lip Care to sponsor the annual ELLEgirl model search for the first time, alongside Storm Model Management and H&M for the second consecutive year.The ELLEgirl model search launches later this month with the Nivea sponsorship running throughout the July to December issues of the flagship teenage fashion title. The deal… Continue reading ELLEgirl Secures Nivea To Sponsor Annual Model Search

i-level, the independently-owned digital agency, has launched a new online rating points system that will allow marketers to compare the reach of their online advertising campaigns with their traditional media activity.The new system uses exactly the same methodology as rating points for television and tells advertisers what proportion of the available online audience their campaign… Continue reading i-level Launches Online Rating Points System