FMCG brands are the greatest beneficiaries of internet advertising with the average online campaign helping to raise brand awareness by as much as 5.9%, according to the latest research.A new study from European Interactive Advertising Association found that online marketing raises brand awareness by an average of 5.4% across all sectors, with FMCG campaigns creating… Continue reading FMCG Brands Benefit Most From Online Advertising

The first phase of BSkyB’s brand relaunch gets underway tomorrow with an extensive cross-media campaign designed to promote the satellite broadcaster to the millions of viewers who still do not subscribe to it.BSkyB chief executive James Murdoch is working to increase the number of BSkyB households from 7 million to 10 million by the end… Continue reading Sky Targets Digital Refuseniks With Cross-Media Campaign

Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival to the BBC in the digital age.The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC

IPC Media has secured a ground-breaking deal with Freeview that will see banners promoting its What’s On TV magazine appear on the television platform’s electronic programming guide.The first phase of the deal, secured in partnership with specialist agency Durkin Media, will see What’s On TV take banner advertising on the EPG in set-top-boxes produced by… Continue reading What’s On TV To Advertise On Freeview Programming Guide

Capital and GWR have named the senior management team that will run the single sales house created as a result of the proposed £711 million merger of the two broadcasters.NewsLine can reveal that Capital Radio’s commercial director, Linda Grant, will take on a similar role at the merged entity, which will sell airtime across 55… Continue reading Capital And GWR Name Team For Single Sales House

BSkyB’s head of advertising sales, Mark Chippendale, is stepping down after fourteen years at the satellite broadcaster to pursue other interests.News of the high-profile departure comes just months after former Five deputy chief executive, Nick Milligan, joined the company as managing director of Sky Media, a newly created position that effectively gave him seniority over… Continue reading BSkyB’s Head Of Advertising Sales To Step Down

Capital and GWR have this morning agreed the terms of their proposed £711 million merger to create a single broadcaster controlling more than 40% of the radio advertising market.The merger will see the creation of the UK’s largest commercial radio group, reaching around 18 million listeners each week with a total of 55 local analogue… Continue reading Capital And GWR Agree £711 Million Merger Terms

The National Magazine Company has come together with one of Australia’s biggest magazine publishers to produce a joint venture dedicated to launching weekly consumer titles.The partnership will see Australian Consolidated Press, which publishes more than 120 leading titles in Australia, New Zealand and South East Asia, work with Natmag to breath new life into the… Continue reading NatMags Joins With Australian Publisher For UK Launches

Radio ratings body RAJAR has today set out a detailed timetable for upgrading its existing diary system of audience measurement to a new, potentially electronic method by 2007.The ‘roadmap to change’ has been agreed by the RAJAR board as a realistic approach to addressing the potential benefits of electronic measurement, whilst ensuring the integrity of… Continue reading RAJAR To Upgrade Audience Measurement System

The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia.The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to the… Continue reading Older Viewers Embrace Multi-Channel Television