Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward.The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with the… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets

Media agencies are increasingly looking to the industry standards in place for measuring electronic media to justify their online buying decisions, according to new research from ABC Electronic.The independent study, carried out by Benchmark, shows that 90% of media buyers want independent third party verification of a website’s traffic claims when planning their online media… Continue reading Media Buyers Support Increasing Online Accountability

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium.The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out of… Continue reading Commercial Radio Continues To See Revenue Rise

Yahoo! UK & Ireland has been selected by Colgate Palmolive to research an extensive online advertising campaign to assess the effectiveness of adding digital media to the marketing mix.The campaign will run across the Yahoo! UK & Ireland homepage to promote the launch of the new Colgate Total Advanced Fresh variant. The move marks the… Continue reading Yahoo! And Colgate To Study Benefits Of Online Advertising

Scottish Media Group has secured a landmark £1 million cross-platform deal with Unilever that will see the FMCG giant advertise a range of products across SMG’s television, radio, cinema outdoor and online properties.The deal is the largest ever to be secured by the company’s multi-media advertising platform, SMG Access, which launched last year to create… Continue reading SMG Secures Major Cross-Platform Deal With Unilever

The BBC is attempting to get its new director general, Mark Thompson, to take the helm as soon as possible and is believed to be negotiating a deal with Channel 4 to allow him out of his six-month contract early.The BBC announced late on Friday that Thompson has been appointed to succeed Greg Dyke as… Continue reading BBC Steps Up Pressure To Get Thompson On Board

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age.The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the company’s… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

The Newspaper Marketing Agency has appointed Grace Bowman as a dedicated marketing manager to oversee its biggest ever research project on the effectiveness of advertising in the national press.The new role will see Bowman, formerly an agency and client manager at Lowe & Partners Worldwide, assume responsibility for publicising the NMA’s effectiveness study, which will… Continue reading NMA Appoints Marketing Manager To Oversee Research

News International’s recent decision to increase the cover price of its flagship Sunday tabloid, News of the World, means that readers now pay around 17% more for the title than they did five years ago.Last week the paper announced that it would raise its price by 5p to 75p in a move that brings it… Continue reading Price Rises For Sunday Tabloids As Circulations Dip