The billionaire Barclay brothers have succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The reclusive media moguls, who own the Business and the Scotsman, saw off a rival bid from venture capital firm 3i and its US partner Veronis Suhler Stevenson… Continue reading Barclay Brothers Take Control Of Telegraph Titles

More than 20 million people tuned in to BBC One last night to watch England qualify for the quarter finals of the European championships after securing a nail-biting 4-2 victory over Croatia.Unofficial overnight figures from BARB show that a peak of 20.4 million viewers stayed at home to watch England’s final group game, which saw… Continue reading More Than 20 Million Watch England’s Victory Over Croatia

Outspoken Wireless Group chairman Kelvin MacKenzie has accused RAJAR of “scaremongering” after the radio ratings body estimated that electronic audience measurement could cost up to £25 million a year to operate.RAJAR’s managing director, Sally De la Bedoyere, told Broadcast magazine last week that the introduction of audiometers to measure radio audiences may cost up to… Continue reading Cost Of Electronic Measurement Causes Controversy

Hyundai is winning the Euro 2004 sponsorship war with its on-pitch advertising gaining more exposure than any other of the tournament’s official sponsors, according to new analysis of the coverage so far.Research by Initiative Media and sponsorship data firm Margaux Matrix shows that the car manufacturer has achieved 32% more exposure through its perimeter advertising… Continue reading Hyundai Takes The Lead In Euro 2004 Sponsorship War

ITV has suffered its highest-profile management departure since its multi-billion pound merger with the resignation of marketing and commercial director, Jim Hytner, to join Barclays bank.Hytner, credited with rebranding ITV in the run up to the £5.6 billion merger of Carlton and Granada, is stepping down to take up one of country’s largest marketing roles… Continue reading Hytner Quits ITV After Three Years To Join Barclays

i-level, the independently-owned digital agency, has further expanded its offering to advertisers with the launch of a new specialist division dedicated entirely to search targeted marketing.The agency has recruited Amanda Jones (pictured), formely head of search at Outrider, to head-up the new division, which has been created in response to the growing role of pay-per-click… Continue reading i-level Launches Dedicated Search Marketing Division

Lord Rothermere’s Daily Mail & General Trust has pulled out of the race to take control of the Daily and Sunday Telegraph at the eleventh hour as bids for the titles approach the £700 million mark.The media group admitted this morning that the price for the titles had now risen too high for it and… Continue reading Daily Mail Pulls Out Of Race For Telegraph Titles

Virgin Radio has secured Carlsberg in a six-figure promotion of Euro 2004 during the Pete & Geoff breakfast show, broadcasting live from Lisbon throughout Euro 2004 and offering listeners the chance to join the action in Portugal.Carlsberg will be promoted as the official beer of the England football team in a deal that marks a… Continue reading Virgin Radio Secures Carlsberg For Euro Promotion

Big Brother saw ratings surge last night as almost 7 million viewers tuned into to watch Emma and Michelle return to the main house after five days in the secret Big Brother bedsit.Unofficial overnight figures from BARB show that a peak of 6.9 million reality-TV fans watched the so-called ‘bedsit babes’ return to the Big… Continue reading Almost 7 Million Watch ‘Bedsit Babes’ Return To Big Brother

Condé Nast is believed to preparing to launch a new glossy magazine to go head-to-head with Hachette Filipacchi’s Red in the increasingly competitive market for affluent thirty something women.A spokeswoman for company, which also publishes Glamour and Vogue, refused to comment on industry speculation, but confirmed that National Magazine Company’s Good Housekeeping publishing director, Chris… Continue reading Condé Nast Silent Over Plans For New Women’s Glossy