GfK has launched a new integrated wristwatch device capable of measuring exposure to whatever mass media platform the wearer comes into contact with including television, radio, cinema, outdoor and print.The MediaWatch planning and buying tool is a development of the existing Radiocontrol audiometer (pictured), which is currently being used by Kelvin MacKenzie’s Wireless Group to… Continue reading GfK Unveils Multi-Media Audience Measurement Tool

ITV1 saw its average share of weekly viewing in all homes dip by more than 2% points year on year during May to just under the 26% mark, amid fierce competition from commercial rivals Channel 4 and Five.The start of high-profile reality-TV shows Hell’s Kitchen at the end of May did little to boost ITV,… Continue reading Digital Television Round-Up – May 2004

JCDecaux has created a dedicated team to concentrate on the selling and marketing of Tesco TV following its appointment as the sole media partner for the new in-store advertising network.The company has recruited former Viacom Outdoor account director, Janice Fernandes, to take up the position of deputy head of sales with responsibility for selling advertising… Continue reading JCDecaux Creates Dedicated Tesco TV Sales Team

The worst advertising downturn in living memory has finally come to an end and marketing spend is predicted to increase by the largest margin ever recorded, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals suggests that confidence amongst British marketers has reached… Continue reading Recession In UK Marketing Finally Comes To An End

The Audit Bureau of Circulations has announced a change to its rules to allow publishers to report sales of digital editions on their existing ABC print certificates from next month.The move, which was agreed in principle last December, clears the way for publications produced in both print and digital formats to include the latter on… Continue reading ABC Amends Rules For Reporting Electronic Circulations

The National Magazine Company has appointed Sam Baker as editor of its flagship women’s glossy Cosmopolitan, replacing Lorraine Candy who left to join Hachette Filipacchi’s Elle earlier this year.The appointment marks a return to magazine editing for Baker, who stepped down after five years as editor of Company magazine to write her first novel Fashion… Continue reading Cosmopolitan Appoints Former Company Girl As New Editor

More than 20 million sports fans tuned in to ITV1 last night to watch France clinch a sensational comeback victory over England in the first round of the Euro 2004 football championship.Unofficial overnight figures from BARB show that a peak of 20.7 million viewers stayed at home to watch the game, which saw France score… Continue reading 20.7 Million Watch England Lose Out To France

Channel 4 saw ratings surge last night as a peak of more than 5 million reality-TV fans tuned in to Big Brother to watch the inebriated housemates engage in a topless mud-wrestling contest.Unofficial overnight figures from BARB show that a peak of 5.2 million viewers watched the programme, which saw Geordie mortgage advisor, Michelle, attempt… Continue reading Topless Mud-Wrestling Boosts Big Brother Viewing

ITV could be facing severe financial problems due to the increasing popularity of multi-channel television and the rise of BSkyB, according to former BBC chairman and economist Gavyn Davies.Speaking at the Said Business School in Oxford last night, Davies warned that the broadcaster’s business model was under threat from declining viewing figures and advertisers seeking… Continue reading ITV Business Model Under Threat From Multi-Channel TV

ITV Sales has secured mobile phone manufacturer Nokia as the exclusive sponsor of its new £10 million Pop Idol-style reality series, The X Factor, which launches on the channel this autumn.The show will see Cowell join celebrity judges, Sharon Osbourne and Louis Walsh, in the search for the next singing sensation. Each judge will adopt… Continue reading ITV Secures Nokia To Sponsor X Factor Reality Show