Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.
ARCHIVE ▸ John Moulding
Ventura Ecosystem seeks to bring global TV operating systems and streamers into a streamlined and transparent CTV marketplace. VIDAA TV OS and Nexxen DSP/SSP are the first partners.
The smart TV brand has launched Immersive Carousel, offering brands five separate creative tiles to showcase content, products and calls to action on the home screen. ITVX and a luxury menswear brand have seen strong results.
Not surprisingly, pirate streaming services are going to weaponise AI in their battle with rights owners. Anti-piracy solutions providers are responding, but this is just one fight in the long war with pirates.
A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.
The media consulting firm has created a curated brokerage for international audiovisual datasets that are rights-safe and ready for use in AI training and model development. The content portfolio includes 75,000 hours of news and interviews.
The car maker says customers increasingly expect the same streaming TV services in cars that they enjoy at home. These can be blended with Škoda branded content.
The Belgian pay-TV operator is treating the ad-free YouTube service like any other app on its platform – hoping to remain the central contact point for video entertainment.
The multi-market MENA platform operator is using HbbTV OpApp and TVkey Cloud to become the sovereign application on Samsung smart TVs, without having to own or ship its own hardware.
Beacons removes all data movement by taking data collaboration into a brand or media owner’s own cloud instance. This could encourage regulated businesses and walled gardens to collaborate more.