Matthew Henick at The Trade Desk argues that when CTV OS providers have their own content and ad inventory it creates a conflict of interest with publishers and audiences.

As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, tvbeat’s founder & CEO Robert Farazin, outlines how automation and data-driven intelligence enable a true Total TV proposition. This presentation to The Future of TV Advertising Sydney in March explains the impact on campaign reach and operational efficiency, and how… Continue reading Total TV: The commercial blueprint for unified sales, yield and growth

“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.

The annual Living Room Study commissioned by RTL AdAlliance finds that 14% of Europeans go straight to a BVOD service after turning on their TV – up 6 percentage points in a year.

Together with adtech company ShowHeroes, the media agency commissioned a 4,400 person study in Europe that shows streaming subscription fatigue. The authors claim FAST will scale as subscription growth plateaus.

The Association of Commercial Television and Video on Demand Services in Europe wants the EC to acknowledge the growing power of CTV OS and virtual assistant providers.

The French broadcaster is determined that its TF1+ streaming platform will have the scale to compete with Netflix and Disney+. It wants to be the go-to digital destination for French speakers in Europe and Africa.

Bitmovin’s Jacob Arends argues that foundational models will improve faster than legacy domain-specific models designed for narrow TV-related applications. His company is showcasing its own AI-powered solutions at NAB.

For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.

Tom Morrod at Caretta Research reckons only the largest broadcasters can compete with global streamers for content and still have the money for best-in-class streaming platforms. Hearst Networks EMEA is an example of a mid-sized channel owner that has already prioritised digital partnerships over owned-and-operated.