Speaking at Future TV Advertising Forum Manchester, ITV’s business development director reveals what we can expect to see from ITV’s advertising strategy in the coming months. Videonet editor-in-chief John Moulding reports.
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Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.
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In this long read, Videonet editor John Moulding explains why Amazon Channels could be the most important video launch in Europe this year.