A 5,000-strong consumer study by MTM has revealed that Samsung smart TV home screen ads generate a 10% uplift in purchase intent among exposed viewers. The data coincides with the news that Samsung has made this non-interruptive inventory available to brands outside the content and gaming verticals for the first time.

Québecor and its commercial broadcast group TVA have let out a cry of pain as they struggle to compete against digital platforms with leading executives warning their media business could die within five years.

The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.

A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.

From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.

The hockey league is migrating its NHL.TV service to Dazn’s global streaming platform to show live and on-demand content outside North America and the Nordics.

The streaming platform specialist will run production and operations for the LBATV streaming service offered by Italy’s top basketball league. It is also providing strategic consultancy and tech provision for the next two divisions.

The new $2.99 SVOD service from Roku contains 10,000 hours of content, designed to complement rather than compete with “premium streamers”.

The move will expand the addressable market for the free-to-air service.

The company wants to be the online managed platform that helps broadcasters present service metadata for EPGs that support streaming channels with up/down zapping.