The video ad platform’s commercial chief on TV versus TV-like environments, how to be a valuable advisor to clients and her dream Glasto line-up.

MediaSense will set up, develop and maintain the Barb Data Hub, while Snowflake is the cloud data platform.

Work will run on The Standard, Outernet, OOH and social.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.

Conversely, a study also found that UK influencers sought to capitalise by posting more content on TikTok.

The media owner will install 1,000 screens and introduce new creative and motion capabilities.

The sales manager on her pivot from account management to sales, the benefits of a good walk and why the art world is less glamorous than you think.

The deal covers the Masthead ad unit.

A total of 20m UK homes had access to an SVOD service in Q4 2024, a marginal dip from the previous quarter. Ad tiers for Netflix and Amazon grew slightly last quarter, and there is still room for more, according to Barb.

Alonuko, Flake Bake, Flora & Curl and Nylah’s Naturals will receive business mentoring and TV airtime.