New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
ARCHIVE ▸ Maria Iu
The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.
Giffgaff is the launch brand partner to be featured in a new advertising reel.
Madison and Wall has made the analysis based on company results and GroupM figures.
The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.
Matt Hill described the collaboration involved in the original study and how that spawned even greater research.
The toolkit is accompanied by a report that identified key barriers for change.
The OOH owner’s co-founder on patience, curiosity and what his Gen Z perspective brings to clients.
The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.