TV is considered the most representative, while radio showed the strongest improvement, a new study found.
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TV spot is supported by OOH and social ads.
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Dynamic AI-generated ads are a retail first in linear audio, the brand claims.
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Digital radio listenership also continues to grow.
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The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
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GroupM had forecast the $1tn mark to be reached in 2025.
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The agreement also for the first time includes Pearl & Dean’s Curzon.
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Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
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Exclusive: Goldson is setting up a business with the broadcaster as his first client.
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Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.