The programmatic ad platform’s UK north leader on a focus on content signals, the industry’s commitment to sustainability and his favourite ads.

The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.

A deal was confirmed on Monday.

UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.

As part of the deal, the Scott Trust will become one of Tortoise’s largest shareholders.

Smith will remain connected to the organisation as he will become chair of Origin.

Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.

The charity’s sales chief on her media best friend, living with a never-ending to-do list and how to thrive in a hybrid work environment.

Four executives at different levels from a range of companies share their media origin story and advice for those starting out.