The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever
ARCHIVE ▸ The Media Leader Staff
US consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of online usage patterns, produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. By the fourth quarter of last year, more than 33% of users expressed trust in… Continue reading Online Consumer Trust Builds In US Web Users
US newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA). The group has also produced a more conservative estimate which puts growth at 3.2% for the year. However, the NAA’s vice president of business analysis and research, Jim Conaghan, notes that… Continue reading NAA Predicts Revenue Growth Momentum For US Newspapers
The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement this morning. The market research group said that continuous and syndicated services have performed well,… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002
The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian. Failures in the fourth quarter rose by 4.6%, indicating a slightly improving trend throughout the year. By region, Scotland showed the most substantial increase in failures in 2002, at 27.8%, with… Continue reading Ten Percent Increase In UK Business Failures In 2002
Almost one fifth of internet users in western Europe are willing to pay for some online content, up from 16% a year ago, according to a Jupiter Research survey The study revealed that reluctance to pay for downloadable content has fallen from 47% of users to 41%. Accordingly, western Europeans are predicted to spend Â2.5… Continue reading Western Europeans More Willing To Pay For Online Content
The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals. The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
The prospects for US advertising growth in 2003 are being treated with ‘cautious optimism’ by analysts at Merrill Lynch, mirroring the broker’s outlook at the beginning of 2002. It is forecasting a 4.0% growth for the US and 3.0% growth globally this year, falling pretty much in the middle of forecasts from Zenith Media (see… Continue reading Merrill Lynch Sees ‘Cautious Optimism’ For 2003 US Ad Outlook
Despite a number of more optimistic forecasts released recently, the ‘impulse’ for a real recovery in advertising spend will not come until 2004, WPP chairman Sir Martin Sorrell told the German newspaper Welt Am Sonntag this weekend. In an interview with the paper, Sorrell said that current factors give little cause for hope for a… Continue reading No Impulse For Ad Recovery Until 2004, Says Sorrell