Large, traditional advertisers are embracing the internet for their campaigns in a trend that could provide a significant boost for the online advertising sector. According to a new report from Nielsen//NetRatings, the top 100 US traditional advertisers accounted for over 30% of online ads by the end of 2002, as measured by ad impressions. This… Continue reading Traditional Advertisers Turn To The Web

Although limited in size, the mobile corporate enterprise market is set to be a major source of revenue for the US telecoms industry in years to come. So says a new report from the mobile marketing and intelligence provider Telephia. Corporate enterprise users are defined as subscribers who use mobile services at least 50% of… Continue reading Mobile Operators Put Faith In Corporate Enterprise Users

The number of digital television households worldwide is set to rise by almost 20% this year, according to the TV International Sourcebook 2003 from Informa Media Group. The research claims that there will be 96.7 million DTV homes by the end of 2003, an increase of 15.5 million year on year. Just over half of… Continue reading Digital TV Now Welcome In More Homes

The BBC looks set to take its dispute with BSkyB over a satellite broadcasting deal to the regulators after talks between the two broadcasting giants collapsed last week. BBC recently announced its intention to withdraw from the BSkyB service to begin broadcasting to Sky’s 6.6 million viewers from a different satellite, in a move that… Continue reading BBC And BSkyB Set To Take Digital Disagreement To ITC

Carlton Communications chairman, Michael Green, says that despite some signs of advertising improvement in the first quarter of the year, the group still expects the following months to be challenging. Addressing the company’s AGM this morning, Green said that ITV1’s ad revenues for the first half of the financial year are expected to be more… Continue reading Carlton Sees Challenging H1 For ITV Ad Revenues

Underlying consumer magazine advertising revenues at EMAP rose by 6% in the year to 31 March, whilst radio revenues fell by 2% on the same basis, according to a trading statement issued by the group this morning. EMAP says that in its consumer magazine division, revenues were strong at heat, MaxPower, Kerrang!, New Woman, Empire… Continue reading EMAP Cautious As 2002 Revenues Rise 2%

The impact of the Iraqi war on US advertising is being exaggerated and overall losses could be as low as $100 million, according to Jack Myers Report. The implications of war for the economy are not clear cut (see INSIGHTanalysis: War And The Ad Economy) but it is estimated that $130 to $150 million worth… Continue reading Effect Of War On Ad Revenues Is Overstated, Says Myers

Initial doubts over the wisdom of charging for online content seem to have been misplaced and a new report from Jupiter Research claims that consumer spending in this area will grow by 30% this year. Internet advertising remains the best opportunity for most online media businesses but the paid-for content market is making significant strides… Continue reading Online Content Revenues To Surge But Advertising Holds Sway

Despite mobile penetration already being at 75% in western Europe, an additional 17 million users signed up during the course of 2002, according to figures compiled by the Yankee Group. This brings the regional total to 310 million users. This could be an overestimate, given that some inactive users are still counted by certain operators,… Continue reading Western Europe Mobile Penetration To Hit 88% In 2007

Charles Allen, the Granada chairman, is coming under mounting pressure to renounce his rolling two-year contract, which entitles him to a £2 million payout if and when he decides to leave the company. A report in the Sunday Times claims that Schroders and Morley, which own almost 10% of Granada, want to scrap a clause… Continue reading Granada Chairman Set To Give Up Walk-Out Clause