Mobile internet services attracted an average of 12 million page impression per day during November, according to the latest collective WAP figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total figure for November to 366 million page impressions, which represents a 5% growth per month in… Continue reading UK WAP Services Continue To Show Growth
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According to press reports, Premiere, the German pay-TV platform, has been sold to the private equity house Permira. The Financial Times claims that Permira will pay cash for a 70% stake in Premiere while the operator’s creditor banks take a 20% share as compensation in exchange for part of their E750 million in unpaid loans.… Continue reading Premiere Finds A New Home
Online advertising spending growth will outpace growth in total US media spend in 2003, according to a white paper from eMarketer. The Media Spending Outlook produced in conjunction with the Interactive Advertising Bureau (IAB) predicts that overall ad expenditure will increase by 4.7% next year. This estimate is in line with a number of recent… Continue reading Online Media Helps To Fuel Ad Recovery
Service availability is no longer a major impediment to the growth of broadband in the US but the majority of internet users are yet to be convinced of the merits of switching to high-speed services. A new survey from InStat/MDR has revealed that less than one in ten dial-up internet subscribers are unable to access… Continue reading Broadband Providers Must Change Strategy To Woo Subscribers, Says InStat/MDR
SMG is understood to have reopened the bidding for its Herald collection of newspaper and magazine titles after US group, Gannett, reportedly attempted to renegotiate its agreed £215 million offer (see Newsquest Favourite To Take Over Herald Titles). Reports claim that after becoming the preferred bidder, Gannett attempted to lower its offer price by £12… Continue reading SMG Reopens Herald Auction, Say Reports
Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide. The company predicts that in a post-9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch
A price war could see the value of the voice services market in Western Europe fall from E185 billion to E170 billion in the next five years, warns telecoms consultancy Analysys. In a new report, The Future for Fixed-Mobile Substitution: options for fixed and mobile operators, Analysys claims that a price war would result in… Continue reading Voice Price War Would Cost €15 Billion, Says Analysys
United Business Media (UBM) has said that it is on target to match second half revenue expectations as a result of “generally robust trading” in its UK, European and Asian businesses. The company did reveal that profits at PR Newswire were down as a result of lower US message volumes and yields. However, revenues at… Continue reading UBM Buoyed By ‘Robust’ Trading Conditions