US online adspend dropped by 14.7% year on year in 2001, according to the latest figures from CMRi, the internet division of CMR. CMRi estimates that internet adspend for last year reached $2.5 billion in the US. The company is expecting to see an upward swing in Q3 2002, with the year ‘already showing some… Continue reading US Online Spend Drops 14.7% In 2001, Recovery Predicted By Q3 2002
ARCHIVE ▸ The Media Leader Staff
According to the Q4 2001 Global Internet Trends report from Nielsen//NetRatings 498 million people worldwide now have internet access from home. 24 million people connected to the web at home during Q4 and the rate of growth of the global population during Q4 was almost double that of Q3 when 15 million people connected. “Internet… Continue reading Online Population Continues To Grow
Total magazine advertising revenue for the month of March closed at $1.4 billion, a 1.7% decrease on last year, according to the latest data from the Publishers Information Bureau (PIB). Advertising pages for March were 19,350 – down 10.0% from last year. Year-to-date (January-March) advertising revenue decreased 6.3%, closing at $3.3 billion and ad pages… Continue reading US Magazines Revenue Decline Slows In March
Total US advertising expenditure for all media dropped by 9.8% in 2001, according to the latest figures from CMR. CMR estimates that total ad spending for 2001 came in at $94.3 billion, compared to $104.5 billion for the same period in 2000. Hit by a faltering economy in the US, ad spending significantly dropped in… Continue reading US Ad Revenue Falls 9.8% In 2001, Although Comparables Are Harsh, Says CMR
Business to business (B2B) e-commerce revenues worldwide will reach $2,367 billion by 2004, according to forecasts from eMarketer. The online research company has aggregated a number of forecasts for worldwide B2B revenues, which are shown here. Averaged, the industry is forecast to be valued at $3,608 billion by 2004 and $5,866 billion by 2005. B2B… Continue reading Worldwide B2B E-Commerce Revenue Forecasts Comparisons
Total US magazine advertising revenue for the month of February came in at $1.1 billion, an 8.2% decrease from year on year, according to Publishers Information Bureau (PIB). Advertising pages by volume for February were 15,326, down 16.3% from last year. Year-to-date, advertising revenue decreased 9.7%, at $1.9 billion, and ad pages were 27,233, down… Continue reading US Magazines Revenues Dip 8.2% In February
US interactive television (iTV) revenues will nearly double annually for the next several years, as broadband deployments accelerate and as consumers embrace video-on-demand and simultaneous computer/television usage. These are the views of Jack Myers Report, which has today published its latest iTV revenues forecasts for the US. The projections show that total iTV will grow… Continue reading US Interactive TV Revenues Will Double Annually, Show Myers Forecasts
The details of the merger between French advertising group, Publicis, and privately-owned US agency, BCom3, have been confirmed by Publicis in an analysts meeting in Paris this morning (see Publicis And BCom3 Poised For Merger). The deal is valued at Â3.4 billion. Publicis is to acquire 100% of BCom3 and Japanese agency Dentsu, which owns… Continue reading Publicis Confirms BCom3 Merger Details
French advertising network, Publicis Group, has this morning announced that it intends to merge with privately-owned US agency BCom3. The $3.0 billion deal will create the world’s fourth largest advertising agency network. BCom3 is the world’s seventh largest agency, with operations primarily in the US. It owns the Leo Burnett and d’Arcy creative agencies and… Continue reading Publicis And BCom3 Poised For Merger
According to recent forecasts from Jupiter MMXI more European households will be watching digital TV than will be using the internet by 2006. The growth take up of DTV services will be driven by several factors. The migration of pay-satellite and cable subscribers from analogue to digital as analogue signals are switched off will be… Continue reading Low-Cost Set Top Boxes Will Boost Digital TV Growth