The number of broadband internet subscribers in the US will hit 37.3 million by 2007, up from around 12.5 million in the first quarter of this year, according to new research from Leichtman Research Group. The report, Broadband Internet Growth: On-Target, shows that the penetration of broadband internet access services is set to rise from… Continue reading US Broadband Net Population To Hit 37bn By 2007

Global advertising and communications group, WPP, has issued a profits warning, saying that trading is difficult with ‘few, if any, signs of recovery in the advertising and marketing services industry.’ The news of WPP’s continued troubles will come as a disappointment to other advertising and marketing companies, as it is something of a bellwether to… Continue reading WPP Issues Profits Warning In Continuing Difficult Conditions

The overall outlook for 2003 is now worsening, with concern about interest rates and consumer spending and further rationalisation required in the financial markets, according to analysts at Merrill Lynch. “The rapid decline in stock markets in the last month, World Cup inertia and low activity is likely to trigger a further round of rationalisation… Continue reading Outlook For 2003 Media And Advertising Is Worsening, Says Merrill Lynch

Global advertising and communications group, WPP, has forecast that the advertising recovery will be shallow and gradual, rather than U- or V- or W-shaped. This concurs with the predictions of analysts at Merrill Lynch (see Ad Agencies Stock Weak As ‘Muted’ Recovery Is Predicted). The group yesterday issued a profits warning, saying that trading is… Continue reading WPP Forecasts A Shallow And Gradual Advertising Recovery

US radio revenues increased by 4% year on year during April, with local spend up 2% and national up 6%, according to the latest data from the US Radio Advertising Bureau. The first four months of 2002 show national spend up 2%, whilst local ad sales and the combined total figures remained flat overall. The… Continue reading US Radio Revenue Creeps Up 4% In April

Rupert Murdoch’s News Corp may back out of a deal that would see it become the dominant pay-TV operator in Italy, according to a report in today’s Financial Times. News Corp is all set to acquire Italian pay-TV business Telepiù from Vivendi Universal and merge it into its own pay-TV operation Stream (see News Corp… Continue reading Murdoch May Ditch Italian Pay-TV Deal, Says FT

Despite expectations of the beginning of a recovery in advertising market conditions in the second half of the year, the outlook remains decidedly unclear, according to the Financial Times. The paper says that whilst a number of companies at the Mid-Year Media Review in the US have begun to talk about an improvement in the… Continue reading Advertising Outlook Remains Unclear

The gaming market is set to enjoy its best year ever, with three 128-bit consoles launched in all major markets and with software sales to increase, according to The Dynamics of Games: A Global Boom Industry, a new forward-looking report from Informa Media Group. The report also shows that online, mobile and interactive TV (iTV)… Continue reading Web, Mobiles And iTV Move Into Fast-Growing Gaming Market

Cable TV subscriptions in the UK declined by 2.0% to 3.5 million homes in Q2 2002, according to the latest figures from the Independent Television Commission (ITC). In Q2 2001 the number of homes taking cable TV stood at 3.6 million; in Q1 2002 the figure was also 3.6 million. The drop in Q2 was… Continue reading UK Cable TV Subs Drop As NTL Struggles With Debt

Audience measurement company, Arbitron, has announced plans to work with the US outdoor industry, through the Outdoor Advertising Association of America (OAAA), on a research programme that will create the market’s first audience ratings service. Tests beginning this summer will explore methods that will allow the provision of a ratings system that conforms to the… Continue reading Arbitron To Offer US Outdoor Audience Measurements