The internet is becoming increasingly important in the decision-making process of purchases, even if the web is not used for the final transaction, according to the Internet Q4 2001 report released by Continental Research this week. The survey has found that even when people buy goods and services offline, there is a growing likelihood that… Continue reading Internet Plays An Increasing Role In Purchasing Decisions

Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts

Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts

The future of ITV Sport could be endangered unless its £315 million contract with the Nationwide football clubs is renegotiated, according to a report in today’s Financial Times. The paper claims ITV has concluded that the business cannot afford the cost of the contract under the current terms. Analysts at ABN Amro back this assessment,… Continue reading ITV Sport Closure Threatened By Cost Of Nationwide Contract, Says FT

First quarter financial results released by News Corp yesterday show a weakening performance at News International (NI), the company’s UK newspaper publishing division. Operating profits at NI fell by 24% year on year for the quarter and whilst circulation increases post-11 September will boost revenues temporarily, this effect is likely to drop off over the… Continue reading News International Operating Profit Hit By Classifieds Downturn

NTL has reported an increase in losses of 33% in its Q3 results, in line with targets for the year. Revenues were up 15% on Q2, reaching £132 million, whilst pre-tax losses grew to £713 million. The increase in losses is largely as a result of rising interest costs, NTL are struggling with a £70… Continue reading NTL Reports 33% Increase In Losses As Results Fall In Line With Forecasts

Global market research company, Taylor Nelson Sofres (TNS), is to acquire Theatrical Entertainment Services and its sister company RapidChek Reporting (together TES) – the largest US supplier of box office sales and cinema tracking services to the film industry and cinema operators. TNS will pay an initial cash sum of £25.9 million (US$36.8 million) for… Continue reading Taylor Nelson Sofres Acquires US Cinema Ad Tracking Group

Global advertising forecasts from ABN Amro show a continuing decline across most regions, with the UK market forecast to drop by 6.1% this year and 1.1% in 2002. Europe as a whole will show a slightly more modest decline of 4.3% this year and 1.0% next year. North America, meanwhile, is to show a weaker… Continue reading Global Advertising Forecasts From ABN Amro

Following months of wrangling and speculation, WPP has conceded its efforts to withdraw from the takeover of Tempus Group and is now prepared to go through with the £434 million deal. Yesterday, the Takeover Panel released a statement detailing its reasons for dismissing WPP’s appeal to withdraw the initial 555p-a-share offer (see Tempus Confirms WPP… Continue reading WPP Will Buy Tempus

As reported in the New York Times, the problem facing media executives currently is at what level ad rates should stand at for Q4 2001 and early 2002. The fourth quarter of the year is typically a key advertising period, but the economic slowdown, exacerbated by September’s terrorist attacks, has resulted in significantly diminished demand… Continue reading Slow Market Leads To Ad Concerns For 2002