Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns

A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy

Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Insight Analysis: Radio Companies Push Cheap Digital Receivers

Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning. Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The… Continue reading Chrysalis And 365 Merge Sports Website Businesses

In today’s consultation document on media ownership, culture secretary Tessa Jowell inferred that the 20% rule which currently governs cross media ownership may remain and may yet be extended to cover all media markets. Driven by the belief that “the existing media ownership rules are outdated, inconsistent and not flexible enough to respond to the… Continue reading Cross Media Ownership Rules To Stay, Says Jowell

A last minute rush by advertisers to buy television airtime is currently taking place in the US, as marketers attempt to make the most of improving consumer confidence and spending predictions with pre-Christmas promotions. According to an analysis by Jack Myers Report, advertisers are off-loading remaining budget that had previously been put on the side… Continue reading US Marketers Push Up Pre-Christmas Spend, But New Year Outlook Remains Gloomy

Digital radio receivers will be available for less than £100 by the middle of next year, according to radio operator GWR Group. The company’s Digital One subsidiary has developed the technology in partnership with Imagination Technologies. The new processor chips, especially designed to bring down the cost of digital radios, will be available in a… Continue reading Radio Companies Push Cheap Digital Receivers

Scottish Radio Holdings (SRH) is reportedly looking to sell its outdoor division, Score Outdoor, as part of a move to streamline the company in the face of the current advertising downturn. Score Outdoor has been badly affected by the worsening economic climate with profits falling by almost £2m over the last year and according to… Continue reading SRH Tipped To Sell Outdoor Assets

Carlton Communications today announced the appointment of Paul Murray as group finance director and executive director, with effect from 1 January 2002. This follows the decision of Bernard Cragg to step down as finance director at the end of this year in order to develop other business interests.

Confusion reigns over the proposed deal between Liberty Media and Kirch Gruppe (see Murdoch In Talks To Sell Stake In Kirch To Liberty Media) as German regulators decide whether the proposed acquisition may go ahead. The deal, which would see Liberty Media become the largest cable operator in Germany, came about following talks between Liberty… Continue reading Confusion Over Kirch TV Deal As Regulators Approval Is Sought By Liberty