The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey. The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2
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Global advertising expenditure across television, newspapers, magazines and radio recorded a year on year drop of 7.2% for the first quarter of 2009, according to a global advertising trends report from Nielsen. The report, Global AdView Pulse reveals that the global economic crisis is taking its toll on the ad sector, with European countries taking… Continue reading Global adspend fell 7.2% in Q1
Daily Newspaper MarketThe daily newspaper market was up by almost 1% period on period in June, although it was down by 2.5% on June 2008, according to the latest ABCs.The Daily Star managed to record the strongest year on year circulation increase in June and was also up period on period. National Newspaper ABC Figures… Continue reading ABC National Newspaper Round-Up: June 2009
The number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. According to data from Nielsen Online, there also has been a 63% increase since 2004 in the amount of time this group spends online.… Continue reading 16m American children online in May
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey. The Nielsen survey, of over 25,000 internet consumers from 50 countries, shows that nine in every ten internet consumers worldwide (90%) trust recommendations from people they know, while… Continue reading New research reveals most trusted forms of online advertising
Of the 1.1 billion people age 15 and older worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, according to new research. The comScore report said that this represents a penetration of 65% of the worldwide internet audience.… Continue reading 734m people visited social networks in May
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful
Iconic teen magazine Smash Hits is making a one-off return to newsstands three years after it closed, with a Michael Jackson tribute edition.The 52-page souvenir edition – available for £2.99 from Tuesday – is being overseen by Stuart Williams, MD of Bauer Media’s music & film portfolio, and produced by a team led by Barry… Continue reading Smash Hits returns for Michael Jackson tribute
Newspaper firm Gannett, which owns regional publisher Newsquest in the UK, is to cut 1,400 US jobs in the coming weeks as a result of the sustained fall in the advertising market. Bob Dickey, president of Gannett’s community publishing unit, told staff yesterday in an internal memo that most job losses would take place by… Continue reading Gannett to cut 1,400 US jobs
New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults