The UK (36.8 million unique visitors), and France (36.3 million unique visitors) had the second and third-largest online audiences in Europe in April, according to the latest data from comScore. Of the 17 European countries individually tracked by comScore, Germany’s online audience was the continent’s largest, racking up 40 million unique visitors during the month.… Continue reading UK online audience hits 36.8m unique users in April
ARCHIVE ▸ The Media Leader Staff
At the start of the month, Magna forecast that US mobile advertising will grow to $229 million during the course of 2009. This is a 36% increase on the $169 million in 2008, with Magna also predicting a “re-acceleration” of mobile adspend in 2010 (see US mobile advertising to grow by 36%). Research from Brightkite… Continue reading INSIGHTanalysis: Media Healthcheck – May 2009
Mobile internet access increased by 36% in the US last year but is still relatively low compared to China, according to a report from Netpop. Netpop found that although there are 18 million Americans aged 13 and above connected to the mobile web, there are 100 million connected via mobile in China. The report uncovered… Continue reading US mobile internet access increased 36% last year
It is understood that some ITV shareholders are concerned about the potential costs to hiring former Sky chief executive Tony Ball as its next chief executive. Ball reportedly favours a rights issue and financial restructuring of ITV and is thought to have won support from a small number of ITV shareholders. However, there are concerns… Continue reading ITV shareholders concerned about potential costs of hiring Ball
New comScore data reveals that Facebook was the top online display ad publisher in the UK during April. Facebook had 12.5 billion ad views during the month, a 21.6% market share, with Microsoft sites in second place with 3.8 billion ad views (a 6.5% share). eBay was third with 2.9 billion ad views (4.9%). Mobile… Continue reading Facebook is UK’s top online display ad publisher in April
Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones
The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired over 1.6 million net additional high-speed internet subscribers in the first quarter of 2009, according to new research. Leichtman Research Group (LRG) said that these broadband providers now account for nearly 69.3 million subscribers – with… Continue reading 1.6m Americans add broadband in the first quarter of 2009
The has been a phenomenal surge in mobile data, with dongle data usage increasing by 4,125% in twelve months, according to Orange’s fifth Digital Media Index. The findings reveal an explosion in data usage which has more than doubled on mobile handsets and dongles, bringing the monthly total to over 386 thousand gigabytes. Key findings… Continue reading Mobile data enjoys “phenomenal surge”
A new report has found that 83% of the US online population now use social media in some form, with more than half using it on a regular basis. However, according to the Knowledge Networks report, social media has failed to demonstrate its usefulness as a marketing tool. The report was based on a survey… Continue reading Social media popular in US but yet to prove usefulness as a marketing tool
A new US report on mobile video has found that the total number of live TV and video streams increased by 61% from Q4 2008 to Q1 2009. The research, carried out by QuicklPlay Media between 1 January and 31 March 2009, also shows that the total number of unique viewers increased by 11% from… Continue reading US sees continued demand for mobile TV and video content