March was a poor month for commercial TV, with all channels reporting declines in revenue.
ARCHIVE ▸ The Media Leader Staff
The latest Bellwether Report reveals the largest single upwards revision to marketing budgets in 14 years. Here, Newsline presents industry analysis on the findings – with views from Zenith, Carat, Vizeum and ZAK Media Group.
Richard Desmond, founder of publishing and television group, Northern & Shell, has reportedly sold Channel 5 to Discovery Communications and BSkyB in a deal worth £350 million.
Newsworks’ second annual Shift event looked at the changes that newspaper publishers are going through as they deliver journalism and advertising in ways to suit the changing needs of readers and marketers.
A session on London Live looked at challenged businesses, successes and failures.
The Big London Debate took the audience for a lively canter through the capital’s challenges and USPs.
The Guardian’s native advertising session didn’t produce huge insights, but certainly reflected the tensions that have arrived at the table.
Advertising maestros Jeremy Bullmore and David Bernstein featured in an exploration of advertising and risk-taking.
Mediaocean has been appointed to develop a new trading system for the print industry, which, it is planned, will cover national newspapers then magazines and regionals, including each of their digital brands.
Ad-blocking is running at up to 20% of all registered users across a range of leading sites, so it should be a major talking point for the industry, but it has rarely been debated. This Wednesday sees all that change…
