New awareness campaign from the Internet Advertising Bureau aims to boost ‘awareness, education and consumer choice’ regarding online ‘interest-based’ or ‘behavioural’ advertising.
ARCHIVE ▸ The Media Leader Staff
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After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.
Commercial terrestrial television channels saw an overall decline in yearly revenues in May, with total terrestrial down -2%, and total satellite down -0.6%.
Commercial terrestrial television channels saw an overall decline in yearly revenues in April, with total terrestrial down -8.6% on the previous year. However, total satellite saw growth of 16.3% – over £20 million.
The latest figures from NRS for the period April 2012 – March 2013 show that the national newspaper market experienced, with only two exceptions, further year on year declines. The ‘i’ and the Financial Times were the only papers to see any growth, up 3.2% and 3.7%, respectively.
Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the AA and Warc Expenditure Report – figures not seen since 2007.
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
Following last week’s CBS event, in which the outdoor media company questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country, we have some video to share.
Commercial terrestrial television channels broadly continue to enjoy a strong performance as the year progresses, with total terrestrial revenue up 10.5% year on year – but Channel 4 sees another drop in revenues.