The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.
ARCHIVE ▸ The Media Leader Staff
Times Newspapers, publisher of the The Times and Sunday Times, has today announced an operating profit for the first time since 2001 as digital subscriptions continue to rise.
Black Friday saw the nation flock en masse to the discounted high streets. Now, it’s time for retailers to flog reduced stuff online. So what do our industry experts have to say about Cyber Monday?
Published by Newsquest and with a 50p price tag, the masthead describes the title as “The newspaper that supports an independent Scotland”.
Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.
Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.
October saw just one commercial television channel record any notable revenue growth, while the majority of the remaining few recorded declines.
James Burr, head of consultancy at Experian, says a deeper understanding of customers will soon be achieved as marketers embrace cross-channel marketing to its fullest.
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.
