In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
ARCHIVE ▸ The Media Leader Staff
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Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
While the majority of online news sites saw browsers step outside for some sunshine, the Telegraph, Independent and Metro all recorded healthy boosts to their online audiences.
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.
ONE by AOL will be the first open cross-screen programmatic ad platform optimising campaigns from web to TV.
The data-led consultancy will be run by worldwide CEO Jason Harrison, with 200 existing WPP staff – including consultants, analysts, data experts and engineers – based in hubs in New York, London and Bangalore.
Full report available at: Mediatel Connected > Connected Surveys > Data
Tickets are now on sale for Mediatel’s annual Connected Consumer Awards on 23 April at Banking Hall in central London.
The ten services with the most subscribers across the globe now have a total of nearly 130 million television customers.