The NRS has released the first set of Time Spent Reading data, revealing that a weekday (Monday-Friday) issue of a daily newspaper is read for an average of 40 minutes.The average Saturday newspaper is read for an average of 60 minutes, with 42% of readers spending an hour or more.The data also shows that the… Continue reading NRS Releases First Set Of Time Spent Reading Data
ARCHIVE ▸ The Media Leader Staff
The Times‘ online offering has overtaken the Daily Mail and the Sun‘s websites to become the second busiest newspaper site in the UK in September, according to latest figures from the ABCe.Following an almost 22.5% increase in traffic, Times Online recorded its highest ever unique user* figure of over 12.5 million for the month, an… Continue reading More Users For Times Online Than The Daily Mail And The Sun’s Websites
BT Vision, BT’s next-generation TV service, is stepping up its customer communications activity with the launch of On magazine.On is a high-quality, 52-page, bi-monthly magazine that will arrive through the letter boxes of BT Vision households in November.The mag highlights the best film, TV, sport, music and kids entertainment on BT Vision, and also shows… Continue reading BT Vision Launches New Customer Magazine
Microsoft has agreed to invest $240 million (£117 million) in social networking website Facebook, placing a $15 billion value on it. The investment, which was accompanied by the signing of a key advertising deal, gives Microsoft a 1.6% stake in the online social utility. The companies already had a US-only strategic alliance that named Microsoft… Continue reading Microsoft Invests In Facebook
The latest US e-commerce spending figures for the third quarter of 2007, newly released by comScore, show that retail e-commerce increased 23% versus year ago to $28.4 billion. Third Quarter US E-Commerce Spending, Excludes Auctions And Large Corporate Purchases Q3 2007 v Q3 2006 Total US – Home/Work/University Locations Q3 2006 (MM) Q3 2007… Continue reading Third Quarter US Retail E-Commerce Grows 23%
The US audience for mobile video is growing at an impressive rate, according to the latest figures from M:Metrics. At eight million in August, the total audience for those who viewed mobile video, either from the carrier deck or video content sent by a friend or family member, grew by 34% from January of this… Continue reading US Mobile Video Audience Growing
Aegis Group has announced the acquisition of Genesis Media in Canada. Genesis has gross assets of US $16.2m. Founded in 1992, Genesis Media is an independent media agency with a particular presence in the Western Canada region. It has a diversified service offering, including CRM, digital, direct and data analytics. Aegis Media said that the… Continue reading Aegis Acquires Genesis Media
TIOTI, the social media aggregator and one-stop source for TV content, has successfully concluded first-round funding with Europe’s largest early-stage technology venture capital fund, Pond Venture Partners.After TIOTI’s public launch on October 1 (see Next Generation Of Online TV To Launch), www.tioti.com is now indexing over 75,000 television shows and more than 500,000 individual episodes… Continue reading More Funding For TIOTI
Clear Channel Outdoor has unveiled a new advertising functionality – a glowing halo of light that can be remotely tuned to any one of one billion hues to complement a client’s advertising creative or branding.The new light halo has been installed at Clear Channel Outdoor’s new flagship North London Tower.The halo, which is operated remotely… Continue reading Clear Channel Outdoor Unveils New Advertising Functionality
Emap Advertising’s Kiss network and Global Radio’s Galaxy network have teamed up to create a major national campaign for CKOne.The partnership is the first use of radio for CKOne and a first for the networks in terms of joint programming. The activity sees them creating a DJ talent search to find the best new mixing… Continue reading Kiss And Galaxy Team Up For CKOne Campaign