In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
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Welcome to the Brief, The Media Leader’s round-up of media news.
From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation.
Welcome to the Brief, The Media Leader’s round-up of media news.
Welcome to the Brief, The Media Leader’s round-up of media news.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Welcome to the Brief, The Media Leader’s round-up of media news.
Welcome to the Brief, The Media Leader’s round-up of media news.
Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it. The Media Leader talked to him ahead of his session to find out more.
Welcome to the Brief, The Media Leader’s round-up of media news.