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ARCHIVE ▸ The Media Leader Staff
In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.
Now in its fifth year, The Media Leader Awards are open for nominations. As the industry’s benchmark for leadership and innovation, these awards celebrate those who are not only shaping the present—but building the future of media.
Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.
Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.
Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.
As Criteo celebrates its 20th anniversary, the company is looking to move from adtech survivor to global leader. Speaking from Criteo’s boat at Cannes Lions, new CEO Michael Komasinski — who joined in February 2025 — outlined his ambition: accelerate execution, unify products, and become the commerce media platform of reference.
Follow along live as The Media Leader team and F100 club members bring you all the updates from our Empowering Voices event in London.
Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
