In the series’ final episode, Omar Oakes and Hamish Nicklin debate for and against the prompt: “Goodbye Salesforce and Adobe because AI will end enterprise software.”
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Welcome to The Brief, The Media Leader’s round-up of media news.
Publicis Groupe announced on Sunday the acquisition of the American data collaboration platform LiveRamp for $2.2bn, paid entirely in cash.
Welcome to The Brief, The Media Leader’s round-up of media news.
Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.
The experiential agency that brings the gathering to life and a media leader who attended for the first time make the case for why this Cornish event has earned its place on the industry calendar.
Childline is calling on the UK’s advertising and media industry to mark the 40th anniversary of the service in the most fitting way possible.
Welcome to The Brief, The Media Leader’s round-up of media news.
In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”
Welcome to The Brief, The Media Leader’s round-up of media news.